Marine Commercial
Recreational Marine
Compact Equipment
Industrial Engine
Compact Power Products
Genuine Parts
Energy Systems
Power Generation
Furthermore, YASC is working closely with MTCC to prepare for the successful launching of the exclusive Y4U60 marinized engine. A hundred enquiries have been received for this upcoming engine model. The product launch event will be held around late July to early August.
News Release
MTCC SEEKS TO EDGE OUT COMPETITORS WITH GRAND SCHEME AND PLANS
July 7, 2015
YANMAR ASIA (SINGAPORE) CORPORATION PTE LTD
Maldives Transport and Contracting Company (MTCC)’s latest tactical measures to boost sales for the future were unveiled and put into motion at a key event held at the capital of Maldives on Apr 12 this year. The convention hosted several major players in the marine industry from all over Asia, with Guest of Honor Dr. Syed Shamin, the local Minister of Fisheries and Agriculture, gracing the event.
More than a hundred guests from distinguished companies were in attendance, including representatives from reputable companies such as Suzuki Outboard and Caterpillar Tractors. Delegates from Yanmar Asia (YASC) were also present at the event to lend their support.
MTCC is a widely known and trusted company in the Maldives, engaging in various businesses and extensive projects. The company’s far-reaching influence is apparent with MTCC being the largest transport service provider in the Maldives, catering to 7 million people annually. Since the first Yanmar engine installation in the 1970s, MTCC has been aggressively promoting the brand. Yanmar currently enjoys a 70% market share in the Maldives.
At the convention, MTCC revealed their new instalment scheme for fishermen. Under this scheme, they will be able to make a 50% down payment while mortgaging their existing Dhonis1 and make the balance payments over an installment plan of two years. With this step, MTCC hopes to make Yanmar more affordable and overcome the onslaught of cheaper alternatives.
During another highlight of the event, Dr. Syed presented recognition awards to 17 service agents and engineers chosen by MTCC to market Yanmar engines and spare parts. As part of their grand plan, MTCC is currently targeting for a total of 24 agents to work with them.
N.B. Dhonis1 means fishing boat in the native tongue of the locals in the Maldives.
