Sponsorship activities - AFF SUZUKI CUP 2020
Yanmar has renewed its sponsorship of the AFF Suzuki Cup for the 2020 edition of the tournament making this the company’s third consecutive partnership with Southeast Asia’s biggest football tournament. Following successful events in 2016 and again in 2018, YANMAR will again sponsor the event as 11 ASEAN countries compete for AFF Suzuki Cup from November to December 2021.
Held biennially, the AFF Suzuki Cup is the region’s premiere football tournament, and is closely followed by millions of football fans across the region.
Together with the AFF Suzuki Cup 2020 sponsorship, Yanmar groups its cooperative activities in the region under the banner of “WE ASSIST HOPE”. This message highlights the company’s different assistance and community building activities: assistance in society and agriculture; building excitement, lifestyles and opportunity through football, and technological assistance with the company’s advanced SMARTASSIST geolocation and agricultural management platform.
"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."
Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."
Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.
Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.
About the AFF Suzuki Cup
The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.
In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.
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