At Yanma Design, we engage not only in graphics related to our products but also in a wide range of fields, including space, food, and sports.

A collection of samples from past package design projects, showcasing the process of turning diverse ideas into tangible forms.

Designs for model name stickers and decals applied to Yanmar products such as tractors. The proposals included considerations for materials and productivity to ensure durability in harsh conditions.

Design that conveys “trust” through genuine parts, emphasizing the importance of proper maintenance to prevent failures.

Yanmar supports Cerezo Osaka as a top partner over 30 years. Yanmar Design handles various communications, including VI and character guideline development.

For over 30 years, Yanmar has supported the Japanese Antarctic Research Expedition by providing power generation and its maintenance. Various items featuring twin penguin characters were created to convey this role.

Developed and designed for use by employees at Yanmar Symbiosis Co., Ltd. in the Bio Innovation Center Kurashiki Lab. Created in collaboration with Betty Smith, a high-quality denim brand in Okayama Prefecture.

Commemorative logo and novelty items were produced to celebrate the cumulative production of 10 million units of Yanmar’s flagship small engines, featuring a piston motif.

Merchandise designed under the theme “Let's Try! Exciting Future Challenge” for the YANMAR MUSEUM, renewed in 2019.

A series of goods that combine the 8th generation Yanbo Marbo with Yanmar’s iconic products to evoke a sense of excitement.

A collaborative product with sake maker “Sawanotsuru,” using honey from urban beekeeping by students at Sapporo Odori High School, aimed at fostering a sustainable future.

Package design for dressing made using fresh vegetables cultivated by Yanmar Symbiosis Co., Ltd. Designed as a series featuring various vegetable-based flavors.

Caviar harvested from sturgeons raised in the pure, rich natural waters of the Seto Inland Sea. The package design reflects its luxurious taste and high quality.

A gluten-free baked confectionery made from rice, produced entirely by hand. The design, from logo to packaging and website, embodies the handmade quality.

Yanmar Design led the renewal of Nagai Park, managed by Yanmar Group, developing a logo based on a park map and novelty items featuring icons of trees, plants, and animals.

Branding for one of Yanmar’s internal club activities, supporting employee interaction beyond departmental boundaries through the Japanese cultural practice of bathing.

Designed promotional items to spread Yanmar Construction's tagline, “BUILDING WITH YOU,” emphasizing a shared commitment to building a better society.

Created with the aim of promoting 'HANASAKA'—the value of encouraging those who take on challenges—within the company, a belief inherited since Yanmar’s founding.

A project for a unique mural wall, aiming to foster an art culture through murals.

A bento that expresses HANASAKA, using ingredients from producers striving for a better society. The design includes not only packaging but also ingredients and recipes.