Technology is another keyword addressed in the subtext to the Brand Statement. When talking about technology, for Yanmar, what is the role of technology in “creating new value”?
--While the perceived value of prosperity and the social environment is always changing, Yanmar's commitment to creating solutions through technology remains unchanged since its founding 100 years ago.
President Yamaoka Our way of thinking about technology is changing. Back when “To conserve fuel is to serve mankind,” was devised ‘technology' referred to fuel-injection engine technology. Nowadays, with environmental regulations for engine-equipped machinery becoming ever more stringent, going about things the same way has its limits. Yanmar must embrace such changes and continue forward.
Yanmar's business scope isn't just limited to engines, as it includes robotics, agricultural know-how and energy systems with enhanced efficiency. In addition to exciting products such as our pleasure boats. Technology, as we know it today, will not necessarily be the same tomorrow.
Kashiwa Sato It continues to evolve. Yanmar is typically viewed as a manufacturer of tractors, construction equipment, and other products; however it is better put to say that Yanmar is utilizing technology to provide solutions to the agricultural and construction industries. We're not just making products. Furthermore, while we focus on providing solutions for society through technology utilization, technology alone won't get us there.
--Yanmar's undertakings are not limited to product-based business operations in industries such as farming and marine, but also include fostering the next generation and cultural initiatives.
President Yamaoka “Grateful to serve for a better world” is another slogan devised by our founder. Yanmar's philosophy of — gratitude makes the world a more beautiful place - was the driving force that led to our investments in nurturing people's talents with the Yamaoka Scholarship Foundation established in 1950, a foundation which has continued to operate for over the last 65 years. Sports have been an integral part of Yanmar's cultural initiatives. Yanmar's connection with Cerezo Osaka stems from its initial goal of leveraging that interaction that transpires on the soccer field as a means to bring employees closer together and further deepen their relationships, thereby improving each employee's welfare. And this was done on a global scale. The scope continued to expand, and with the addition of famed players, Kunishige Kamamoto and Daishiro (Nelson) Yoshimura, the team soon gained status as a strong soccer team in Japan.
Currently, while offering agricultural solutions to farming communities in South-East Asia, Yanmar works with a student-run volunteer group at the University of Indonesia to establish soccer schools for children from impoverished families, in addition to providing turf maintenance for the fields of the national soccer team in Vietnam. Contributing to society is one of the reasons for our company's existence
--After hearing what you both have to say it becomes obvious why Yanmar has four major aspirations for society. Those four aspirations being: An energy-saving society, a society where people can work and live with peace of mind, a society where people can enjoy safe and plentiful food, and a society that offers an exciting life filled with rich and fulfilling experiences. To succeed with these four aspirations, it will require effective solutions that aren't purely limited to technological innovation.
Kashiwa Sato That's for sure. And it's not really just about conserving fuel to serve mankind but also about being “grateful to serve for a better world.” The environment and the age we live in today is quite different from that of 100 years ago, however the founder's spirit back then was still essentially about delivering solutions towards realizing prosperity. It's for that reason that we are reassessing what it is that we need to do to achieve Yanmar's vision — and our revised Brand Statement is just the first step in achieving our goals.