ITL & Yanmar Collaborate to Enhance Customer-Centric Product Offering, Service Excellence, Expand Product Portfolio and Market Reach in Europe
Hannover, Germany (12 November 2023) – International Tractors Limited (ITL) and Yanmar are delighted to announce its official collaboration, which will strengthen the European agriculture market’s product portfolio, network & service capabilities to serve customer needs.
Through extensive network of both companies, this strategic partnership is poised to substantially broaden the market reach for both the brands. ITL and Yanmar aspire to provide unparalleled customer service & technologically advanced products across Europe by harnessing their collective expertise and resources.
Both companies aim to expand their European market offerings, ranging from lower to higher horsepower tractors (16-110 HP). This collaboration builds upon the successful ongoing association between ITL and Yanmar in several countries, including Brazil, Turkey, Thailand, the Philippines, and fast deliveries of parts from the Spare parts centre in Germany and the Netherlands for the European service network.
Mr. Gaurav Saxena, Director & CEO of ITL explains:
Our synergy has been proven in these markets, and we are looking into the possibility to extend our partnership to the European market in coming future. We are thrilled to join hands with Yanmar to expand our product offerings in Europe. This collaboration will allow us to leverage our dealer network and expertise to provide European customers with a wider range of reliable and innovative tractors.
Mr. Samir Laoukili, President of Yanmar Europe added:
ITL and Yanmar are committed to empowering European farmers with advanced agricultural machinery solutions that meet their evolving needs. By working together, we aim to further strengthen our strong foothold in the European market and provide farmers access to a comprehensive range of high-quality tractors along with best in class customer service.
Yanmar first invested in ITL in 2005, and has provided ITL with technical guidance in the past. Seeking to significantly increase sales, Yanmar has boosted its holdings in the company, acquiring additional ITL stock reaching 30%.
About International Tractors Limited
International Tractors Limited (ITL) is a prominent manufacturer of tractors and agricultural machinery. Boasting a robust global presence, ITL is committed to delivering dependable and cutting-edge solutions to farmers around the globe. ITL is the biggest tractor brand in Europe from India. It holds the No. 1 position in the addressable segment in prominent markets like Germany, France, UK, Portugal, Spain, Hungary and Czech Republic.
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