{"id":51402,"date":"2022-11-29T15:17:52","date_gmt":"2022-11-29T15:17:52","guid":{"rendered":"https:\/\/www.yanmar.com\/eu\/industrial\/?p=51402"},"modified":"2023-01-03T15:31:14","modified_gmt":"2023-01-03T15:31:14","slug":"green-the-new-color-of-business","status":"publish","type":"post","link":"https:\/\/www.yanmar.com\/eu\/industrial\/green-the-new-color-of-business\/","title":{"rendered":"Green \u2013 the new color of business"},"content":{"rendered":"\n<p>Yanmar has been on its zero greenhouse gas emissions path for over a decade. The scale of the challenge is huge \u2013 and success will be driven by economic considerations more than concern for the climate, believes Chief Strategy Officer Shiori Nagata. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/sustainable-future-1-1024x512.jpg\" alt=\"\" class=\"wp-image-51403\" srcset=\"https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/sustainable-future-1-1024x512.jpg 1024w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/sustainable-future-1-300x150.jpg 300w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/sustainable-future-1-768x384.jpg 768w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/sustainable-future-1-220x110.jpg 220w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/sustainable-future-1.jpg 1096w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Japan is an island with limited natural resources. We hate waste and have learnt the merits of circulating everything. Making better use of resources goes right back to 1912, when our founder Magokichi Yamaoka set up Yanmar with the aim of making more efficient use of fuel in engines. Then the \u2018fuel\u2019 was just oil, but today the options are so much wider \u2013 bringing hope for a cleaner future \u2013 but complexity at the same time.<\/p>\n\n\n\n<p>At the Yanmar Group our Brand Statement since 2012 has been \u2018A Sustainable Future\u2019. This is not just to please our ESG investors, it is truly our passion, our purpose \u2013 and our dream.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"883\" height=\"1024\" src=\"https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/nagata-san-883x1024.jpg\" alt=\"\" class=\"wp-image-51406\" srcset=\"https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/nagata-san-883x1024.jpg 883w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/nagata-san-259x300.jpg 259w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/nagata-san-768x891.jpg 768w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/nagata-san.jpg 1304w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><figcaption class=\"wp-element-caption\">Shiori Nagata, CSO (Chief Strategy Officer) and member of the Board at the Yanmar Group.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2026but no one said it was going to be easy<\/h3>\n\n\n\n<p>Even now that we are a decade into our \u2018Green Challenge\u2019 we still forecast that it will take a further 28 years to achieve our zero environmental impact goal. By 2050 we will be totally free of greenhouse gas emissions in our business activities, circulate all resources and support our customers so that they can achieve the same greenhouse goals as us.<br><br>Of course, we would like to achieve our climate\/societal goals faster, but we must be realistic as to the scale of the challenge. In 2019 we calculated that we caused 0.2 million tons of CO2 to enter the atmosphere from what we define as our scope 1 &amp; 2, while a further two million tons came from our supply chain \u2013 and a staggering 80 million tons of CO2 was released from customers using our machines.<br><br>Changing this is going to take time. Our machines are made from steel, plastics, rubber etc. \u2013 and many of these components currently have no (or limited) green options. But we are committed to using them as they become available. In the meantime, we will source green energy and create our own, using solar panels on factory roofs. It will be a step-by-step approach, and different countries and customers will move at different speeds. This is much more than a Yanmar challenge \u2013 going green is as much a societal challenge as a technical one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Electric machines make business sense<\/h3>\n\n\n\n<p>Electrifying our machines will be vital in achieving our zero carbon ambitions. And it is going to happen. But this is not as simple as in the car business, and many hurdles to adoption remain. The charging infrastructure needs to develop, and battery machines need to be proven in the harsh work environments of construction. People won\u2019t buy electric machines to save the planet \u2013 they will buy them because they make economic sense. Fortunately, as costs fall, the total cost of benefit of using electric machines will make them the compelling option. As with the new range of electric machines we launch at bauma, they are simpler, more comfortable, with low vibrations and noise, and lower running costs.<br><br>We are starting on the energy transition with battery electric powered smaller machines, but by the end of the decade we will introduce hydrogen power in our larger equipment. All the major components of electrification are on a sharp development curve that will continually make them better. It\u2019s a step-by-step approach to the green future we seek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Multi-fuel future<\/h3>\n\n\n\n<p>Even electric machines have their own environmental challenges \u2013 if the electricity that powers them comes from a lignite coal power station, is it really that cleaner? Perhaps controversially, the much-maligned internal combustion engine (ICE) has a part to play in the green future. It must \u2013 if we all went electric today there isn\u2019t nearly sufficient electricity generation to power all our equipment. But the ICE can be made clean, by burning non-CO2 fuels such as hydrogen and other much cleaner biofuels. Even here there are difficult choices to make \u2013 biofuels compete with food production, and in a world of growing hunger, what takes priority \u2013 the climate tomorrow or survival today? That too is society\u2019s challenge to answer. What is clear is that we will go from a single fuel type \u2013 diesel \u2013 to diversified fuel types in the future. If it\u2019s a choice of extra complexity to make the environment better, then it\u2019s a challenge we are happy to accept!<br><br>At Yanmar we take global food scarcity seriously. We are applying our \u2018no waste\u2019 philosophy to supporting farmers with precision agricultural solutions. We have developed a recycling machine that takes waste food, dries and processes it by microbial action, and produces a nutrient rich fertilizer. The perfect example of resource circulation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meeting society\u2019s challenges<\/h3>\n\n\n\n<p>So, meeting the goals of our Green Challenge will take until 2050 to achieve. There is no short cut. We are optimistic about a carbon free future \u2013 but also realistic about what is possible \u2013 and how fast it can become a reality.<br><br>These ideas come from a heartfelt passion to build something good for society and the environment. Our purpose is to meet society\u2019s challenges with intelligent solutions. We\u2019re committed to green being the new color of business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"108\" src=\"https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/yanmar-green-challenge-logo-1024x108.png\" alt=\"\" class=\"wp-image-51409\" srcset=\"https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/yanmar-green-challenge-logo-1024x108.png 1024w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/yanmar-green-challenge-logo-300x32.png 300w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/yanmar-green-challenge-logo-768x81.png 768w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/yanmar-green-challenge-logo-1536x163.png 1536w, https:\/\/www.yanmar.com\/eu\/industrial\/wp-content\/uploads\/sites\/11\/2022\/11\/yanmar-green-challenge-logo-2048x217.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Our purpose is to meet society\u2019s challenges with intelligent solutions. We\u2019re committed to green being the new color of business.<\/p>\n","protected":false},"author":14,"featured_media":51427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[425],"class_list":["post-51402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ygc2050"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Green \u2013 the new color of business - Yanmar Europe Industrial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanmar.com\/eu\/industrial\/green-the-new-color-of-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green \u2013 the new color of business\" \/>\n<meta property=\"og:description\" content=\"Our purpose is to meet society\u2019s challenges with intelligent solutions. 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