{"id":51768,"date":"2023-01-17T13:55:57","date_gmt":"2023-01-17T13:55:57","guid":{"rendered":"https:\/\/www.yanmar.com\/eu\/industrial\/?p=51768"},"modified":"2023-01-30T14:08:20","modified_gmt":"2023-01-30T14:08:20","slug":"yanmar-holdings-opens-new-building-in-tokyo","status":"publish","type":"post","link":"https:\/\/www.yanmar.com\/eu\/industrial\/yanmar-holdings-opens-new-building-in-tokyo\/","title":{"rendered":"Yanmar Holdings Opens New Building in Tokyo"},"content":{"rendered":"\n

Yanmar Holdings Co., Ltd. has celebrated the official opening of its new Tokyo offices, YANMAR TOKYO, located in the Yaesu area directly opposite Tokyo station. Produced by creative director Kashiwa Sato, YANMAR TOKYO\u2019s 14 floors and three basement levels house an interactive gallery and a variety of restaurants and stores, in addition to company offices.<\/p>\n\n\n\n

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Yanmar Tokyo<\/figcaption><\/figure>\n\n\n\n

YANMAR TOKYO will be an important base for growing an understanding of HANASAKA, which means “to make a flower bloom” in Japanese and is the company\u2019s values that underlie the spirit and vision of Yanmar\u2019s founder, Magokichi Yamaoka. HANASAKA has helped Yanmar thrive over its more than a century of history, and the company has sought to nurture this spirit through a wide range of activities in the fields of sports, art, and culture, based on a philosophy of believing in people’s potential and encouraging them to take on challenges. This culture of HANASAKA has been the basis not only of Yanmar’s business activities but also its efforts to nurture the next generation and foster a culture where everyone can realize their potential.<\/p>\n\n\n\n

As one of Yanmar\u2019s HANASAKA initiatives, YANMAR TOKYO has a focus on rice and agriculture. Japan\u2019s staple food, rice, is central to the country\u2019s cuisine and culture and rice farming is a primary industry that has supported Japan throughout its history. YANMAR TOKYO will be a location that brings consumers closer to the farmers that produce their food and will provide information on food and agriculture with a focus on rice, including efforts to support new farmers. The Yanmar Kome* Gallery is an interactive gallery that utilizes digital technology to provide visitors with an opportunity to learn about the history and current state of rice farming and to get a glimpse of its future, while many of YANMAR TOKYO\u2019s shops and restaurants are based on a theme of rice or feature it prominently.<\/p>\n\n\n\n

*Kome means \u201crice\u201d in Japanese.<\/small><\/p>\n\n\n\n

\n
\n
\"\"
Yanmar Kome Gallery<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
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Hanasaka Square<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

As it looks toward the next century of business, Yanmar\u2019s new Tokyo hub, YANMAR TOKYO, will further expand the understanding of HANASAKA globally and promote activities towards realizing people\u2019s full potential in A SUSTAINABLE FUTURE.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yanmar Holdings Co., Ltd. has celebrated the official opening of its new Tokyo offices, YANMAR TOKYO, located in the Yaesu area directly opposite Tokyo station. Produced by creative director Kashiwa […]<\/p>\n","protected":false},"author":14,"featured_media":51770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nYanmar Holdings Opens New Building in Tokyo - Yanmar Europe Industrial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanmar.com\/eu\/industrial\/yanmar-holdings-opens-new-building-in-tokyo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanmar Holdings Opens New Building in Tokyo\" \/>\n<meta property=\"og:description\" content=\"Yanmar Holdings Co., Ltd. has celebrated the official opening of its new Tokyo offices, YANMAR TOKYO, located in the Yaesu area directly opposite Tokyo station. 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