{"id":820,"date":"2025-03-28T13:34:36","date_gmt":"2025-03-28T13:34:36","guid":{"rendered":"https:\/\/www.yanmar.com\/eu\/newsroom\/?p=820"},"modified":"2025-03-28T15:38:27","modified_gmt":"2025-03-28T15:38:27","slug":"yanmar-gewinnt-silber-bei-den-japan-branding-awards-2024","status":"publish","type":"post","link":"https:\/\/www.yanmar.com\/eu\/newsroom\/de\/yanmar-gewinnt-silber-bei-den-japan-branding-awards-2024\/","title":{"rendered":"Yanmar gewinnt Silber bei den Japan Branding Awards 2024"},"content":{"rendered":"\n<p>Bei Yanmar ist Innovation mehr als nur Technologie. Sie ist eingebettet in die Art und Weise, wie die Marke gestaltet und mit der Welt geteilt wird. Dieser Ansatz wurde bei den Japan Branding Awards 2024, einer j\u00e4hrlichen Auszeichnung von Interbrand Japan f\u00fcr au\u00dfergew\u00f6hnliche Markenstrategien, die Wachstum und Innovation vorantreiben, mit dem Silberpreis gew\u00fcrdigt.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-1024x682.jpg\" alt=\"\" class=\"wp-image-867\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-1024x682.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-300x200.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-768x512.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-1536x1024.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Diese Auszeichnung ist eine Anerkennung f\u00fcr die Hanasaka-Philosophie von Yanmar, die das Herzst\u00fcck des Unternehmens darstellt. Die Jury lobte die globalen Branding-Initiativen von Yanmar und hob die F\u00e4higkeit des Unternehmens hervor, Mitarbeiter, Kunden und die breite \u00d6ffentlichkeit auf sinnvolle und innovative Weise einzubeziehen. Durch strategische Projekte und kreative Kampagnen baut Yanmar seine Markenpr\u00e4senz weltweit weiter aus.  <\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-storytelling-in-action\"><strong>Storytelling in Aktion<\/strong><\/h2>\n\n<p>Yanmar integriert das Branding in Erlebnisse, die eine tiefere Verbindung schaffen. Von originellen Anime-Geschichten, die eine emotionale Verbindung zur Marke schaffen, bis hin zu interaktiven Initiativen wie der Kampagne zur Neugestaltung des Maskottchens Yanboh &amp; Marboh. Yanmar erforscht st\u00e4ndig neue Wege, um mit seinem Publikum in Kontakt zu treten. Die Hanasaka-App und die Workshops bringen die Mitarbeiter abteilungs\u00fcbergreifend zusammen, f\u00f6rdern die Zusammenarbeit und verankern die Werte der Marke in der t\u00e4glichen Arbeit.   <\/p>\n\n<p>Der Ansatz von Yanmar ist mehr als nur Branding &#8211; es ist Storytelling in Aktion. Durch die Einbettung seiner Kernphilosophie in Erlebnisse, die inspirieren und verbinden, macht Yanmar seine Vision greifbar und sinnvoll. Dieses Engagement, seine Markenwerte zu leben, zu teilen und zu verwirklichen, hat zu dieser Anerkennung gef\u00fchrt.  <\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-looking-ahead\"><strong>Blick nach vorn<\/strong><\/h2>\n\n<p>Der Gewinn der Silbermedaille bei den Japan Branding Awards ist ein wichtiger Meilenstein und eine starke Ermutigung f\u00fcr den weiteren Weg von Yanmar. Das Unternehmen ist weiterhin bestrebt, seine auf Hanasaka basierende Markenstrategie auszubauen und kontinuierlich neue Wege zu entwickeln, um zu begeistern, zu inspirieren und eine nachhaltige Zukunft aufzubauen. <\/p>\n\n<p>Yanmar bedankt sich bei allen, die zu diesem Erfolg beigetragen haben. Durch gemeinsame Anstrengungen wird das Unternehmen weiterhin eine Marke formen, die einen bedeutenden Einfluss hat. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-300x250.png\" alt=\"\" class=\"wp-image-859\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-300x250.png 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-1024x854.png 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-768x640.png 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-1536x1280.png 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-2048x1707.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bei Yanmar ist Innovation mehr als nur Technologie. Sie ist eingebettet in die Art und Weise, wie die Marke gestaltet und mit der Welt geteilt wird. Dieser Ansatz wurde bei [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[144,86,117],"class_list":["post-820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten","tag-auszeichnung","tag-unternehmen","tag-y-news-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yanmar gewinnt Silber bei den Japan Branding Awards 2024 - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanmar.com\/eu\/newsroom\/de\/yanmar-gewinnt-silber-bei-den-japan-branding-awards-2024\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanmar gewinnt Silber bei den Japan Branding Awards 2024 - Newsroom\" \/>\n<meta property=\"og:description\" content=\"Bei Yanmar ist Innovation mehr als nur Technologie. 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