{"id":1712,"date":"2025-07-28T07:29:05","date_gmt":"2025-07-28T07:29:05","guid":{"rendered":"https:\/\/www.yanmar.com\/eu\/newsroom\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\/"},"modified":"2025-07-28T07:35:05","modified_gmt":"2025-07-28T07:35:05","slug":"yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter","status":"publish","type":"post","link":"https:\/\/www.yanmar.com\/eu\/newsroom\/fr\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\/","title":{"rendered":"Yanmar au Festival du Japon : c\u00e9l\u00e9brer la culture et se connecter"},"content":{"rendered":"\n<p>Le dimanche 29 juin, le Stadsplein d&rsquo;Amstelveen a accueilli le festival annuel du Japon. Une c\u00e9l\u00e9bration de la culture japonaise, de la musique, de la cuisine et des activit\u00e9s pour tous les \u00e2ges. Le festival de cette ann\u00e9e rev\u00eatait une importance particuli\u00e8re, puisqu&rsquo;il marquait les 425 ans des relations entre le Japon et les Pays-Bas, une longue histoire d&rsquo;amiti\u00e9 et d&rsquo;\u00e9changes culturels.  <\/p>\n\n<p>Yanmar \u00e9tait une fois de plus fier d&rsquo;\u00eatre une partie active et visible de cet \u00e9v\u00e9nement. Notre pr\u00e9sence au Festival du Japon est plus qu&rsquo;un simple parrainage ; il s&rsquo;agit de faire partie de l&rsquo;histoire en se connectant avec les gens, en c\u00e9l\u00e9brant nos racines japonaises et en partageant l&rsquo;esprit de Hanasaka d&rsquo;une mani\u00e8re qui est \u00e0 la fois significative et amusante. <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-a-booth-full-of-discovery\">Un stand plein de d\u00e9couvertes<\/h2>\n\n<p>Cette ann\u00e9e, notre stand a \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9 du public. Au centre de l&rsquo;attention se trouvait le tracteur Yanmar YT4. Toute la journ\u00e9e, des visiteurs curieux sont mont\u00e9s \u00e0 bord pour prendre une photo et d\u00e9couvrir de pr\u00e8s l&rsquo;ing\u00e9nierie Yanmar. Pour les enfants en particulier, c&rsquo;est toujours une grande aventure.   <\/p>\n\n<p>Nous avons \u00e9galement apport\u00e9 quelque chose de nouveau et de sp\u00e9cial : notre tout premier moteur, le mod\u00e8le HB de 1928. Bien qu&rsquo;il ne fonctionne pas sur le site, il se dresse fi\u00e8rement comme un symbole de nos d\u00e9buts, il y a pr\u00e8s d&rsquo;un si\u00e8cle, et du chemin parcouru en mati\u00e8re d&rsquo;innovation durable. Toujours op\u00e9rationnel, ce moteur historique est un rappel puissant de l&rsquo;engagement \u00e0 long terme de Yanmar \u00e0 r\u00e9soudre les d\u00e9fis gr\u00e2ce aux nouvelles technologies.  <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-1024x768.jpg\" alt=\"\" class=\"wp-image-1686\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-1024x768.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-300x225.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-768x576.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-1536x1152.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-1024x768.jpg\" alt=\"\" class=\"wp-image-1705\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-1024x768.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-300x225.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-768x576.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-1536x1152.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-the-magic-of-miru\">La magie de MIRU<\/h2>\n\n<p>Un autre point fort a \u00e9t\u00e9 le photobooth de Yanmar, qui est revenu \u00e0 la demande g\u00e9n\u00e9rale. La version de cette ann\u00e9e a une fois de plus attir\u00e9 de nombreux visiteurs et des files d&rsquo;attente se sont form\u00e9es tout au long de la journ\u00e9e. Le stand invitait les visiteurs \u00e0 entrer dans l&rsquo;histoire de MIRU, un robot qui entreprend un voyage dans le temps, aidant l&rsquo;humanit\u00e9 \u00e0 faire des pas en avant significatifs. L&rsquo;histoire de MIRU est pleine de possibilit\u00e9s, de gentillesse et de r\u00e9flexion sur l&rsquo;avenir. Elle repr\u00e9sente la vision de Yanmar : <em>\u00ab\u00a0\u00eatre bienveillant envers les gens tout en relevant les d\u00e9fis de front\u00a0\u00bb.<\/em>      <\/p>\n\n<p>De nombreux visiteurs du festival ont saisi l&rsquo;occasion de rencontrer MIRU au photobooth. Avec une d\u00e9coupe en papier grandeur nature invitant les visiteurs \u00e0 entrer et des accessoires \u00e0 l&rsquo;effigie de MIRU, l&rsquo;exp\u00e9rience a g\u00e9n\u00e9r\u00e9 de nombreux sourires et des souvenirs tangibles. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-1024x683.jpg\" alt=\"\" class=\"wp-image-1698\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-1024x683.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-300x200.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-768x512.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-1536x1024.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-1024x683.jpg\" alt=\"\" class=\"wp-image-1695\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-1024x683.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-300x200.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-768x512.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-1536x1024.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-looking-ahead\">Perspectives d&rsquo;avenir<\/h2>\n\n<p>Le Festival du Japon est une formidable plateforme d&rsquo;\u00e9changes culturels et une occasion unique pour nous d&rsquo;entrer en contact avec des communaut\u00e9s de toute l&rsquo;Europe. Les yeux tourn\u00e9s vers l&rsquo;avenir et le c\u0153ur ancr\u00e9 dans la tradition, nous sommes d\u00e9j\u00e0 impatients d&rsquo;\u00eatre \u00e0 l&rsquo;ann\u00e9e prochaine et de poursuivre notre voyage vers l&rsquo;innovation, la durabilit\u00e9 et l&rsquo;exp\u00e9rience partag\u00e9e. Rendez-vous au prochain Festival du Japon. Construisons ensemble un avenir plus radieux.   <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-1024x768.jpg\" alt=\"\" class=\"wp-image-1701\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-1024x768.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-300x225.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-768x576.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-1536x1152.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le dimanche 29 juin, le Stadsplein d&rsquo;Amstelveen a accueilli le festival annuel du Japon. Une c\u00e9l\u00e9bration de la culture japonaise, de la musique, de la cuisine et des activit\u00e9s pour [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,174],"tags":[82,204,106,201],"class_list":["post-1712","post","type-post","status-publish","format-standard","hentry","category-entreprise","category-evenements","tag-dentreprise","tag-evenement","tag-y-news","tag-yt4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yanmar au Festival du Japon : c\u00e9l\u00e9brer la culture et se connecter - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanmar.com\/eu\/newsroom\/fr\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanmar au Festival du Japon : c\u00e9l\u00e9brer la culture et se connecter - Newsroom\" \/>\n<meta property=\"og:description\" content=\"Le dimanche 29 juin, le Stadsplein d&rsquo;Amstelveen a accueilli le festival annuel du Japon. Une c\u00e9l\u00e9bration de la culture japonaise, de la musique, de la cuisine et des activit\u00e9s pour [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yanmar.com\/eu\/newsroom\/fr\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T07:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T07:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/origin-yeu.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-1024x768.jpg\" \/>\n<meta name=\"author\" content=\"Kim Mulder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Mulder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/fr\\\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/fr\\\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\\\/\"},\"author\":{\"name\":\"Kim Mulder\",\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/fr\\\/#\\\/schema\\\/person\\\/cdfe02f5270ac0136aa9a98beab99d32\"},\"headline\":\"Yanmar au Festival du Japon : c\u00e9l\u00e9brer la culture et se connecter\",\"datePublished\":\"2025-07-28T07:29:05+00:00\",\"dateModified\":\"2025-07-28T07:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/fr\\\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\\\/\"},\"wordCount\":561,\"image\":{\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/fr\\\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/origin-yeu.yanmar.com\\\/eu\\\/newsroom\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2025\\\/07\\\/IMG_0782-1024x768.jpg\",\"keywords\":[\"d'entreprise\",\"\u00e9v\u00e9nement\",\"y-news\",\"yt4\"],\"articleSection\":[\"Entreprise\",\"\u00c9v\u00e9nements\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/fr\\\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\\\/\",\"url\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/fr\\\/yanmar-au-festival-du-japon-celebrer-la-culture-et-se-connecter\\\/\",\"name\":\"Yanmar au Festival du Japon : c\u00e9l\u00e9brer la culture et se connecter - 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