{"id":822,"date":"2025-03-28T13:34:36","date_gmt":"2025-03-28T13:34:36","guid":{"rendered":"https:\/\/www.yanmar.com\/eu\/newsroom\/?p=822"},"modified":"2025-03-28T15:38:39","modified_gmt":"2025-03-28T15:38:39","slug":"yanmar-remporte-largent-aux-japan-branding-awards-2024","status":"publish","type":"post","link":"https:\/\/www.yanmar.com\/eu\/newsroom\/fr\/yanmar-remporte-largent-aux-japan-branding-awards-2024\/","title":{"rendered":"Yanmar remporte l&rsquo;argent aux Japan Branding Awards 2024"},"content":{"rendered":"\n<p>Chez Yanmar, l&rsquo;innovation est plus qu&rsquo;une simple technologie. Elle est ancr\u00e9e dans la mani\u00e8re dont la marque est fa\u00e7onn\u00e9e et partag\u00e9e avec le monde. Cette approche a \u00e9t\u00e9 r\u00e9compens\u00e9e par le prix d&rsquo;argent lors des Japan Branding Awards 2024, une r\u00e9compense annuelle d\u00e9cern\u00e9e par Interbrand Japan pour honorer les strat\u00e9gies de marque exceptionnelles qui stimulent la croissance et l&rsquo;innovation.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-1024x682.jpg\" alt=\"\" class=\"wp-image-867\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-1024x682.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-300x200.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-768x512.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01-1536x1024.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/Japan-Branding-Awards-01.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Ce prix est une reconnaissance de la philosophie Hanasaka de Yanmar, qui est au c\u0153ur de l&rsquo;approche de l&rsquo;entreprise. Le jury a fait l&rsquo;\u00e9loge des initiatives mondiales de Yanmar en mati\u00e8re de strat\u00e9gie de marque, soulignant la capacit\u00e9 de l&rsquo;entreprise \u00e0 impliquer ses employ\u00e9s, ses clients et le grand public de mani\u00e8re significative et innovante. Gr\u00e2ce \u00e0 des projets strat\u00e9giques et \u00e0 des campagnes cr\u00e9atives, Yanmar continue \u00e0 renforcer la pr\u00e9sence de sa marque dans le monde entier.  <\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-storytelling-in-action\"><strong>La narration en action<\/strong><\/h2>\n\n<p>Yanmar int\u00e8gre sa marque dans des exp\u00e9riences qui favorisent des liens plus profonds. Qu&rsquo;il s&rsquo;agisse d&rsquo;histoires anim\u00e9es originales qui cr\u00e9ent des liens \u00e9motionnels avec la marque ou d&rsquo;initiatives interactives telles que la campagne de refonte de la mascotte Yanboh &amp; Marboh, Yanmar explore constamment de nouvelles fa\u00e7ons de s&rsquo;engager avec son public. Yanmar explore constamment de nouvelles fa\u00e7ons de s&rsquo;engager aupr\u00e8s de son public. L&rsquo;application Hanasaka et les ateliers rassemblent les employ\u00e9s de tous les services, favorisant la collaboration et int\u00e9grant les valeurs de la marque dans les op\u00e9rations quotidiennes.   <\/p>\n\n<p>L&rsquo;approche de Yanmar est plus qu&rsquo;une simple marque &#8211; c&rsquo;est une histoire en action. En int\u00e9grant sa philosophie de base dans des exp\u00e9riences qui inspirent et connectent, Yanmar rend sa vision tangible et significative. Cet engagement \u00e0 vivre, partager et r\u00e9aliser les valeurs de sa marque a conduit \u00e0 cette reconnaissance.  <\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-looking-ahead\"><strong>Perspectives d&rsquo;avenir<\/strong><\/h2>\n\n<p>Le fait d&rsquo;avoir remport\u00e9 la m\u00e9daille d&rsquo;argent aux Japan Branding Awards constitue une \u00e9tape importante et un encouragement fort pour la poursuite du voyage de Yanmar. L&rsquo;entreprise reste d\u00e9termin\u00e9e \u00e0 \u00e9tendre sa strat\u00e9gie de marque ax\u00e9e sur Hanasaka, en d\u00e9veloppant continuellement de nouvelles fa\u00e7ons de s&rsquo;engager, d&rsquo;inspirer et de construire un avenir durable. <\/p>\n\n<p>Yanmar remercie tous ceux qui ont contribu\u00e9 \u00e0 cette r\u00e9ussite. Gr\u00e2ce aux efforts collectifs, l&rsquo;entreprise continue de fa\u00e7onner une marque qui a un impact significatif. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-300x250.png\" alt=\"\" class=\"wp-image-859\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-300x250.png 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-1024x854.png 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-768x640.png 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-1536x1280.png 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/03\/HANASAKA_Logo_vertical-2048x1707.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chez Yanmar, l&rsquo;innovation est plus qu&rsquo;une simple technologie. Elle est ancr\u00e9e dans la mani\u00e8re dont la marque est fa\u00e7onn\u00e9e et partag\u00e9e avec le monde. Cette approche a \u00e9t\u00e9 r\u00e9compens\u00e9e par [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[82,145,106],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-dentreprise","tag-prix","tag-y-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yanmar remporte l&#039;argent aux Japan Branding Awards 2024 - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanmar.com\/eu\/newsroom\/fr\/yanmar-remporte-largent-aux-japan-branding-awards-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanmar remporte l&#039;argent aux Japan Branding Awards 2024 - Newsroom\" \/>\n<meta property=\"og:description\" content=\"Chez Yanmar, l&rsquo;innovation est plus qu&rsquo;une simple technologie. 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