{"id":1676,"date":"2025-07-28T07:29:05","date_gmt":"2025-07-28T07:29:05","guid":{"rendered":"https:\/\/www.yanmar.com\/eu\/newsroom\/?p=1676"},"modified":"2025-07-28T07:29:10","modified_gmt":"2025-07-28T07:29:10","slug":"yanmar-at-japan-festival-celebrating-culture-connecting","status":"publish","type":"post","link":"https:\/\/www.yanmar.com\/eu\/newsroom\/yanmar-at-japan-festival-celebrating-culture-connecting\/","title":{"rendered":"Yanmar at Japan Festival: celebrating culture &amp; connecting"},"content":{"rendered":"\n<p>On Sunday, June 29th, the Stadsplein of Amstelveen hosted the annual Japan Festival. A celebration of Japanise culture, music, cuisine, and activities for all ages. This year\u2019s held special significance, marking 425 years of Japan-Netherlands relations, a long history of ongoing friendship and cultural exchange.<\/p>\n\n\n\n<p>Yanmar was once again proud to be an active and visible part of this event. Our presence at the Japan Festival is more than just sponsorship; it\u2019s about being part of the story connecting with people, celebrating our Japanese roots, and sharing the spirit of Hanasaka in a way that\u2019s both meaningful and fun.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-a-booth-full-of-discovery\">A booth full of discovery<\/h2>\n\n\n\n<p>Our booth this year was a crowd favorite. At the center of attention stood the Yanmar YT4 tractor. All day curious visitors eagerly climbed aboard to snap a photo and experience Yanmar engineering up close. Especially for children, this is always a great adventure.<\/p>\n\n\n\n<p>We also brought something new and special: our very first engine, the HB model from 1928. Though not running on-site, it stood proudly as a symbol of where we began nearly a century ago, and how far we\u2019ve come in sustainable innovation. Still operational, this historic engine is a powerful reminder of Yanmar\u2019s long-term commitment to solving challenges through new technology.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-1024x768.jpg\" alt=\"\" class=\"wp-image-1686\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-1024x768.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-300x225.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-768x576.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-1536x1152.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-1024x768.jpg\" alt=\"\" class=\"wp-image-1705\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-1024x768.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-300x225.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-768x576.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-1536x1152.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-rev-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-the-magic-of-miru\">The magic of MIRU<\/h2>\n\n\n\n<p>Another highlight was Yanmar\u2019s photobooth, which returned by popular demand. This year\u2019s version once again drew a lot of visitors &nbsp;with lines forming all day. The booth invited guests to step into the story of MIRU, a robot that takes on a time-traveling journey, helping humanity to take meaningful steps forward. The&nbsp; story of MIRU is full of possibilities, kindness, and future-forward thinking. It represents Yanmar\u2019s vision: <em>\u201cto be kind to people while tackling challenges head-on.\u201d<\/em> &nbsp;<\/p>\n\n\n\n<p>Many visitors of the festival took the chance to meet MIRU at the photobooth. With a life-sized paper cut-out inviting visitors in and MIRU-style props, the experience generated plenty of smiles, and tangible memories.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-1024x683.jpg\" alt=\"\" class=\"wp-image-1698\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-1024x683.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-300x200.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-768x512.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-1536x1024.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-rev-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-1024x683.jpg\" alt=\"\" class=\"wp-image-1695\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-1024x683.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-300x200.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-768x512.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-1536x1024.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_7534_20250629_163608_3600-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-looking-ahead\">Looking Ahead<\/h2>\n\n\n\n<p>The Japan Festival is a fantastic platform for cultural exchange and a great chance for us to connect with communities across Europe. With our eyes on the future and hearts rooted in tradition, we\u2019re already looking forward to next year, and to continuing our journey of innovation, sustainability, and shared experience. See you at the next Japan Festival. Let\u2019s build a brighter future together.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-1024x768.jpg\" alt=\"\" class=\"wp-image-1701\" srcset=\"https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-1024x768.jpg 1024w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-300x225.jpg 300w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-768x576.jpg 768w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-1536x1152.jpg 1536w, https:\/\/www.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0783-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On Sunday, June 29th, the Stadsplein of Amstelveen hosted the annual Japan Festival. A celebration of Japanise culture, music, cuisine, and activities for all ages. This year\u2019s held special significance, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,15],"tags":[12,197,106,201],"class_list":["post-1676","post","type-post","status-publish","format-standard","hentry","category-corporate","category-events","tag-corporate","tag-event","tag-y-news","tag-yt4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yanmar at Japan Festival: celebrating culture &amp; connecting - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanmar.com\/eu\/newsroom\/yanmar-at-japan-festival-celebrating-culture-connecting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanmar at Japan Festival: celebrating culture &amp; connecting - Newsroom\" \/>\n<meta property=\"og:description\" content=\"On Sunday, June 29th, the Stadsplein of Amstelveen hosted the annual Japan Festival. A celebration of Japanise culture, music, cuisine, and activities for all ages. This year\u2019s held special significance, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yanmar.com\/eu\/newsroom\/yanmar-at-japan-festival-celebrating-culture-connecting\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T07:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T07:29:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/origin-yeu.yanmar.com\/eu\/newsroom\/wp-content\/uploads\/sites\/20\/2025\/07\/IMG_0782-1024x768.jpg\" \/>\n<meta name=\"author\" content=\"Kim Mulder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Mulder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/yanmar-at-japan-festival-celebrating-culture-connecting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/yanmar-at-japan-festival-celebrating-culture-connecting\\\/\"},\"author\":{\"name\":\"Kim Mulder\",\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/eu\\\/newsroom\\\/#\\\/schema\\\/person\\\/cdfe02f5270ac0136aa9a98beab99d32\"},\"headline\":\"Yanmar at Japan Festival: celebrating culture &amp; 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