VISION02 A SOCIETY WHERE PEOPLE CAN WORK AND LIVE WITH PEACE OF MIND

Supporting efficient transactions in the construction machinery rental market to revitalize the construction market and contribute to seamless community-building

[Value provided by Yanmar Group]Promotion of “MakinaGetir” a construction machinery sharing service in Turkey that efficiently connects owners of construction machinery with users

“MakinaGetir” website
“MakinaGetir” website

In recent years, Turkey is going through a construction boom and growth in the construction equipment market is expected. Yanmar sees the rising demand for construction equipment rentals as a business opportunity. In particular, we focused and prepared for the P2P sharing platform for construction equipment, which was likely to revitalize the rental market, since users, owners, and dealers in Turkey all faced specific issues in the rental business. Users could not find machinery and operators efficiently, due to the time and hassle it took to communicate with the rental companies. Owners had difficulty procuring customers and often had idle machines. Dealers could only offer services within a limited area and faced shortage in experienced staff as well as lack of inventory control. Yanmar established “MakinaGetir,” the business of online sharing platform which began full-scale operation in FY2019 to offer solution to all. This is a user-friendly service that provides customers with a high level of transparency and the ability to reach a new segment of customers to the owners. On top of revenue from the brokerage fee, this could lead to other services in the future, such as insurance, payment settlement, maintenance, and transportation, which will encourage potential sales of Yanmar products. We hope to create new services which utilize rental status data collected from customer usage.

In particular, we have been making preparations based on the potential of a P2P sharing platform for construction equipment that will revitalize the rental market. This is because users, owners, and dealers in Turkey all face specific issues in the construction machinery rental business. The users could not efficiently find machinery and operators when they needed them, because of the time and hassle it took for them to communicate with rental companies. Additionally, owners had difficulty procuring enough customers to rent to and often had many machines sitting idle. Also, dealers could only offer their services within a limited area and suffered from shortages in experienced staff and issues with inventory control.

As a result, Yanmar established “MakinaGetir,” the business of online sharing platform which began full-scale operation in FY2019. This is an easy-to-use service that provides customers with a high level of transparency and the owners the ability to reach a new segment of customers. In addition to the revenue from the brokerage fee, this could lead to providing various other services in the future, such as insurance, payments, maintenance, and transportation, in addition to further sales of Yanmar products. Going forward, we are working to create new services that utilize data such as customer usage.

Structure of “MakinaGetir”, the construction machinery sharing service
Result after introduction of the service (as of July 21, 2019)

From Our Employees
“Makina Getir” provides machine owners with a new business opportunity

YANMAR TURKEY MAK¡NE A.Ş. P2P CE Turkey Satış Direktörü / Sales DirectorBurak Sığ

Burak Sığ
Satış Direktörü / Sales Director
P2P CE Turkey
YANMAR TURKEY MAKİNE A.Ş.

When the “MakinaGetir” project first began, we had trouble getting machine owners interested in the platform. However, Yanmar's brand power helped address that. After a while, both the Yanmar and “MakinaGetir” brand began to gain more recognition.

This is because “MakinaGetir” provides machine owners with a new business opportunity in addition to allowing them to create realistic capital investment plans. In addition, the popularity of “MakinaGetir” has led to the creation of new business opportunities in other Yanmar businesses, including energy systems, machinery in the agricultural field.

We will continue to listen to customer feedback and improve our services to further spread P2P business.