Sponsorship activities - Vietnamese National Football Team

 

One of the rising economies in Asia, Vietnam has been undergoing dramatic changes in recent years and further growth is expected for the future. Football is also becoming more and more popular, gaining ground and supporters.

Making best use of its products and technologies, Yanmar has been supporting Vietnam's agricultural and fisheries industries for more than 50 years, determined to actively contribute to improving the well-being of the Vietnamese people.

Through sponsorship of the Vietnamese national football team, Yanmar hopes to increase awareness of the contributions it is making towards Vietnamese society, and is looking forward to sharing future achievements side by side.

Video

FROM FARM TO FOOTBALL (2:45)

FIELDS OF HOPE (2:44)

Improvement of Training Environment (YANMAR FIELD)

Background:
In March 2015 Yanmar signed an agreement with the Vietnam Football Federation (VFF) to become the official Vietnam National Football Team Top Star Partner. Yanmar is going beyond simply publicizing its brand during matches, actively providing the team with invaluable technical support including the provision of necessary know-how and a tractor for maintenance of the natural turf.
Activities:
Yanmar recognizes that a strong soccer team is formed through not only the individual skills of each player but also through having a suitable area for the team to train. While the official training ground of the national team holds a lot of significance, the rough conditions of the grass held potential to cause injury during training. In light of this, Yanmar embarked on a mission to improve the condition of the turf in collaboration with the turf advisor of the Cerezo Osaka soccer team.
The improvement efforts proved to be a huge success with local media sources in Vietnam announcing the grounds as "the most beautiful turf in Vietnam's history". In addition to this, the VFF sent a letter of gratitude to Yanmar. Yanmar has renewed its contract as the Top Star Partner and will continue to support the team.