Ushering in the Next Generation of Agriculture: Opening of Yanmar’s Flagship Store in Northern Japan

November 7, 2014
Yanmar Agri Japan Co., Ltd.

As Yanmar strives to revolutionize agriculture, the Northern Japan-based Hokkaido Company Headquarters of Yanmar Agri Japan Co., Ltd. (hereafter YAJ Hokkaido) has undergone a full-renewal and reopened as the Yanmar Agri Solutions Center Hokkaido on November 7.

Since YAJ Hokkaido relocated in 1997, the facility has been visited by over 50,000 people. With this renewal, Yanmar will be able to show customers everything it has to offer and let them experience it all up close.
The “Knowledge Center”, the core of the facilities, will not only provide the latest agricultural information and consultation services to customers’ problems, but as a “full-package flagship store” will also allow visitors to experience the next generation of agriculture and learn about the newest agricultural solutions.
The “Demonstration Field”, a first for the agricultural machinery industry, will provide visitors the ability to try out Yanmar’s products outside next to the flagship store, including new machinery, the RTK base station’s “GPS Guidance” and “precision auto steering”. (* RTK: Real Time Kinematic GPS, high performance positioning system using interference positioning)

Ken Okuyama, world-renowned designer and Yanmar Holdings Co, Ltd. director supervised the design of the facilities, celebrating Yanmar’s 100th anniversary and looking forward to the next 100 years.
The facilities have been designed so that farmers can come to relax even if they only have a small amount of time available and can learn about all of the new and interesting things happening in the field of agriculture while witnessing the new technological advances of Yanmar up close.
Using this large-scale renewal as an opportunity to contribute to the development of agriculture in the prefecture, YAJ Hokkaido will go even further to provide the next generation of agriculture.

1. Facilities Outline:

  1. Name: Yanmar Agri Solutions Center (Hokkaido Company Headquarters)

  2. Location: Ebetsu, Hokkaido Japan TEL: +81-11-381-2300

  3. Land Area: Approx. 60,000 sq. meters

2. Annual Visitor Goal:

10,000 people

3. Facilities Highlights:

1. Designed under the supervision of Yanmar Holdings Co., Ltd. director Ken Okuyama.
The first of its kind in Japan, the building is a permanent structure made using freight containers. 40-foot long containers are stacked vertically to provide a unique viewing lounge for the Demonstration Field.
Visitors can try out Yanmar’s machines, the RTK base station’s “GPS Guidance”, and “precision auto steering”.

2. Machine safety and training programs will be prepared for new and veteran farmers.

3. Ken Okuyama Design’s cutting edge agri machines will also be available on display at all times. Visitors will be able to test out the machines which are ergonomically-designed, excelling in both function and comfort.

4. The facilities will feature a wide selection of “Flying Y” and John Deere original goods.

5. The “Knowledge Center” can accommodate 100 people and will serve as an event space for creating the new “agriculture”; group training is also possible in the space.


<Aerial view of facilities>
<Industry’s first “Demonstration Field” and viewing lounge where customers can experience the latest in agricultural machinery>
<Yanmar’s unique “Knowledge Center” offers the latest in farm management information and exciting events>
<Yanmar “Flying Y” goods on display under the supervision of Creative Director Kashiwa Sato>
<Yanmar YT-01 concept tractor released in 2013>

Note: Information contained in News Releases is valid at the time of publication and may differ from the most recently available information.


<Products/Facility Inquiries>
Planning Group
Hokkaido Company, Yanmar Agri Japan Co., Ltd.

<General Inquiries>
Public Relations Group
General Affairs Div., Yanmar Co., Ltd.
TEL: +81-6-6376-6212
FAX: +81-6-6372-2455