A sake born from an unprecedented project to “create a new rice for sake brewing.” This project by Yanmar R&D center began with the goal of reducing the burden of cultivating rice for sake. Yanmar Design visualized the project’s success through the bottle design.
Yanmar and Sawanotsuru joined hands with a shared passion: Yanmar for producing the finest rice and Sawanotsuru for creating the finest sake.
X01, with “unprecedented” as the keyword, embodies the robust “Nada Black,” inspired by the masculine character of Nada sake, featuring high-end label materials, a special box, and a charm with a serial number.
X02 emphasizes transparency in production and manufacturing with a bold QR code design. The color scheme uses pure white to reflect a straightforward and authentic image.
X03 visually highlights the differences in brewing with a clear bottle that reveals the color of the sake itself. The packaging incorporates the motif of SUGIDAMA, a traditional cedar ball, symbolizing a connection to sake brewing.
NADA88 is represented in a tech-inspired silver bottle, expressing Sawanotsuru’s commitment to challenging rice cultivation with new technology for the future.
