YANMAR Marine International appoints new General Manager for Nordic region

Amsterdam, The Netherlands – YANMAR Marine International (YMI) has appointed Knut Bøvre as General Manager for the Nordic region, where he will lead the company’s strategic development and long-term growth across Norway, Sweden, and Finland.

The appointment marks a strategic push for YANMAR Marine International in the Nordic region, where it aims to enhance customer experience and solidify its position as the leading choice for marine propulsion solutions. Bøvre will oversee regional strategy, commercial development, operational performance, and aftersales, ensuring that YANMAR’s approach across the Nordic countries is coordinated and aligned with customer needs.

YANMAR’s Nordic strategy will also prioritize strengthening partnerships with boatbuilders and dealers, further elevating its reputation for outstanding product quality and dependable service, and ensuring greater spare parts availability and faster service response times.

Knut Bøvre said: “YANMAR already holds a strong position in the Nordic markets, and the potential for further growth is considerable. My goal is to collaborate closely with our dealers, boatbuilders, and partners to strengthen YANMAR’s reputation for quality and world-class service, ensuring every customer enjoys a consistent, professional, and reliable experience.”

Bøvre joins YANMAR Marine International with extensive experience from the marine and machinery sector. He previously served as Sales and Marketing Manager at Frydenbø Industri, focusing primarily on medium-speed marine engines, while also gaining exposure to high-speed solutions, and has several years of experience with Pon Equipment. He holds a degree in Mechanical Engineering, providing a strong technical foundation in discussions with customers and partners. Bøvre has lived and studied in Gothenburg, Sweden, and with a strong personal interest in boating, he has a natural connection to the Nordic marine environment.

Floris Lettinga, Director of Sales & Marketing at YANMAR Marine International, said: “Knut’s combination of technical insight, commercial experience, and regional understanding makes him uniquely equipped to lead our strategy in the Nordics. This region has always been forward-looking and quality-driven, and we look forward to creating more and better experiences on the water for people in Norway, Sweden, and Finland.”

For more information on YANMAR Marine International, visit:

https://www.yanmar.com/marine/es/

For further information or images, please contact the YANMAR team at McKenna Townsend by calling +44(0)1425 472330 or emailing yanmar@mckennatownsend.com

About YANMAR Marine International

YANMAR Marine International (YMI) is driven to create innovative, environmentally responsible marine propulsion solutions through the exploration and progression of advanced technologies. With sustainability at its heart, the YMI mission is to meet the evolving needs of its customers as a trusted partner, supplying cutting-edge products and systems which enhance our customers experiences.

The sustainable solutions from YMI are built to help customers take the next step on their journey to minimize their CO2 footprint, while fulfilling their appetite for life-affirming adventure on the water and requirements for onboard comfort. YMI continues to grow its network of service centers worldwide, providing quick and reliable support in over 130 countries.

Based in the Netherlands, YMI is incorporated within YANMAR’s global operations and forms part of the Marine Recreational Business Unit, one of seven rapidly expanding business domains that span land and sea. With a comprehensive portfolio of products, services, and expertise, the Marine Recreational Business Unit delivers total solutions as a leading engine and equipment manufacturer and includes YANMAR, Vetus, Maxwell, Flexofold and Smartgyro.

With its beginnings in Osaka, Japan in 1912, YANMAR is driven by its founding mission to benefit mankind and by a pioneering spirit for world-leading technology. Its offerings include small and large engines, agricultural machinery, construction equipment, energy systems, marine engines, machine tools, components, and advanced facilities.