{"id":4020,"date":"2018-12-20T20:37:47","date_gmt":"2018-12-20T20:37:47","guid":{"rendered":"https:\/\/www.yanmar.com\/marine\/?p=4020"},"modified":"2024-08-19T14:52:23","modified_gmt":"2024-08-19T14:52:23","slug":"yanmar-invest-in-future-of-marine-industry","status":"publish","type":"post","link":"https:\/\/www.yanmar.com\/marine\/about-us\/yanmar-marine-international\/news\/yanmar-invest-in-future-of-marine-industry\/","title":{"rendered":"YANMAR Invest in Future of Marine Industry"},"content":{"rendered":"\n

Leading engine and propulsion systems supplier outlines new initiatives that will maintain an exceptional level of commitment to competitive and recreational boating sectors.<\/em><\/p>\n\n\n\n

YANMAR is demonstrating an unprecedented level of commitment to the recreational marine industry with new investment in partnerships and initiatives throughout 2019 and beyond. With a global presence, outstanding heritage and a tradition of innovation in the marine sector, the diesel engine specialist\u2019s strategic sponsorship plan aims to drive growth, sustainability, and awareness in the boating industry.<\/p>\n\n\n\n

Increasing its level of support for both competitive and recreational boating, YANMAR is joining forces with international racing events and other partners to share its technical expertise and realize the mutual vision of stimulating interest in boating and boat ownership.<\/p>\n\n\n\n

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YANMAR joins America’s Cup as Official Marine Supplier<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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YANMAR Racing Team<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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YANMAR supports Red Bull Foiling Generation<\/figcaption><\/figure>\n\n\n\n

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Confirmed partnerships include an exciting alliance with the 36th America\u2019s Cup, the oldest trophy in international sport and the pinnacle of yachting. As Official Marine Supplier, YANMAR will be on the race course throughout all the associated events from the commence of racing in Autumn 2019 in the Mediterranean up to the Cup Match in Auckland in March 2021, while YANMAR\u2019s marine diesel engines will be used on the America\u2019s Cup Race Management boats. This year, YANMAR also announced new backing for the Red Bull Foiling Generation World Finals<\/a>, aligning with its core values supporting youth and building on the current collaboration between YANMAR and MLS soccer team, the New York Red Bulls. Further reinforcing its affiliation with competitive sailing, YANMAR has revived its Dragon Class yacht racing team, YANMAR Racing<\/a>, led by America\u2019s Cup veteran Peter Gilmour. Earlier this year, YANMAR MARINE INTERNATIONAL (YMI) partnered with GetMyBoat<\/a>, an online boat rental and water experience market place with over 130,000 listings in 184 countries, providing an easy platform for existing boaters and new boaters alike to get on the water and further into boating lifestyles.<\/p>\n\n\n\n

Sander Gesink, Marketing Manager of YANMAR MARINE INTERNATIONAL, said: \u201cAs marine ambassadors, we care deeply about the success and health of our entire industry. It is befitting YANMAR\u2019s reputation as suppliers of cutting-edge marine solutions and advanced diesel engine technology that we strive to play a leading role in creating a sustainable future for the industry. We are confident the new partnerships, sponsorships and initiatives we have announced will help to generate participation in boat-based activities and increase desire for boat ownership, while also fostering YANMAR\u2019s close relationship with our customers. By joining forces with our industry partners, we can share our technical expertise and engineering knowledge to continue the long-standing YANMAR tradition of providing solutions to mariners, while also strengthening our connection to recreational marine activities through mutually-beneficial associations with new events and companies.\u201d<\/p>\n\n\n\n

A new video highlighting YANMAR\u2019s support of the Red Bull Foiling Generation Finals is available here.<\/p>\n\n\n\n

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