{"id":42384,"date":"2023-10-24T13:45:00","date_gmt":"2023-10-24T13:45:00","guid":{"rendered":"https:\/\/www.yanmar.com\/marine\/?p=42384"},"modified":"2024-08-20T13:45:24","modified_gmt":"2024-08-20T13:45:24","slug":"yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together","status":"publish","type":"post","link":"https:\/\/www.yanmar.com\/marine\/about-us\/yanmar-marine-international\/news\/yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together\/","title":{"rendered":"Yanmar unveils the green customer journey: navigating to a more sustainable future together"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Metstrade Show 15-17 November, Hall 1, Stand 343<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YANMAR Marine International (YMI), a global leader in marine propulsion and engine solutions, proudly announces its pioneering \u2018Customer Journey\u2019 focus at METSTRADE. Designed to carve the way for the company and its customers towards a more sustainable future, the initiative demonstrates YANMAR\u2019s commitment to supporting its customers to take the first steps towards reducing their carbon footprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By embracing the marine industry\u2019s efforts to become cleaner and greener, YANMAR leads its customers on their journey to create a sustainable future for the world\u2019s oceans and guides them in the ways they can reduce their environmental impact whilst still enjoying time onboard their vessel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a key step in this strategy, YANMAR announced the approval of HVO (Hydrotreated Vegetable Oil) fuel for its marine engines. This is one of the first steps its customer can take easily and affordably in their sustainability journey before electrification becomes more widespread. HVO fuel is an environmentally friendly alternative to traditional fossil fuels providing customers with an eco-conscious option to power their vessels which can be used right away with no modifications required to their engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Floris Lettinga, Director of Sales and Marketing commented; \u201cYANMAR is dedicated to supporting its customers with sustainable solutions for the marine industry. Our Energy Transition Strategy represents a significant leap towards a cleaner, more environmentally responsible future. By testing and approving HVO fuel for our engines and by guiding and reassuring our customers in their journey, we are collectively contributing to a healthier planet and more responsible boating along the way to electrification.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YANMAR understands that sustainability is a shared responsibility. To support customers in their journey towards a more sustainable future, the company suggests a range of proactive steps:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raise Awareness: Talking to people in your own boating\/marine community about sustainable practices fosters a culture of environmental responsibility. YANMAR Marine provides guidance and information to help enhance awareness on their website: <a href=\"https:\/\/www.yanmar.com\/marine\/technology\/\">https:\/\/www.yanmar.com\/marine\/technology\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Convert to HVO Fuel straightaway: Customers can make an immediate impact by switching to HVO fuel, a cleaner and renewable alternative, now approved for use with Yanmar engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regular Maintenance: Proper engine maintenance ensures optimal performance and reduces emissions. YANMAR provides comprehensive support to keep engines running efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore Innovative Solutions: Electrification is upon us and YANMAR is committed to sustainable technology, combining their renowned reliable technology with electric power to reduce environmental impacts. Keep abreast of the latest innovations with YANMAR.&nbsp;<\/p>\n\n\n\n<div style=\"height:auto\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-medium\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Metstrade Show 15-17 November, Hall 1, Stand 343 YANMAR Marine International (YMI), a global leader in marine propulsion and engine [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42384","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yanmar unveils the green customer journey: navigating to a more sustainable future together - YANMAR Marine International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yanmar.com\/marine\/about-us\/yanmar-marine-international\/news\/yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yanmar unveils the green customer journey: navigating to a more sustainable future together\" \/>\n<meta property=\"og:description\" content=\"Metstrade Show 15-17 November, Hall 1, Stand 343 YANMAR Marine International (YMI), a global leader in marine propulsion and engine [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yanmar.com\/marine\/about-us\/yanmar-marine-international\/news\/yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together\/\" \/>\n<meta property=\"og:site_name\" content=\"YANMAR Marine International\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T13:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T13:45:24+00:00\" \/>\n<meta name=\"author\" content=\"Rafa\u0142 Puczel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rafa\u0142 Puczel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/marine\\\/about-us\\\/yanmar-marine-international\\\/news\\\/yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/marine\\\/about-us\\\/yanmar-marine-international\\\/news\\\/yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together\\\/\"},\"author\":{\"name\":\"Rafa\u0142 Puczel\",\"@id\":\"https:\\\/\\\/origin-ymi.yanmar.com\\\/marine\\\/#\\\/schema\\\/person\\\/203cf1f0b5ad63e4641e86c1b2193963\"},\"headline\":\"Yanmar unveils the green customer journey: navigating to a more sustainable future together\",\"datePublished\":\"2023-10-24T13:45:00+00:00\",\"dateModified\":\"2024-08-20T13:45:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/marine\\\/about-us\\\/yanmar-marine-international\\\/news\\\/yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together\\\/\"},\"wordCount\":425,\"publisher\":{\"@id\":\"https:\\\/\\\/origin-ymi.yanmar.com\\\/marine\\\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.yanmar.com\\\/marine\\\/about-us\\\/yanmar-marine-international\\\/news\\\/yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together\\\/\",\"url\":\"https:\\\/\\\/www.yanmar.com\\\/marine\\\/about-us\\\/yanmar-marine-international\\\/news\\\/yanmar-unveils-the-green-customer-journey-navigating-to-a-more-sustainable-future-together\\\/\",\"name\":\"Yanmar unveils the green customer journey: navigating to a more sustainable future together - 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