Feature Article

To fulfill our mission statement and realize A SUSTAINABLE FUTURE, we will work to solve various social issues we face and contribute to the achievement of the SDGs through our business.

Yanmar Group is committed to solving customers’ problems using the world’s most advanced technology in the fields of food production and harnessing power. Our Mission Statement declares these elements to be essential to human life.

Practicing our Mission Statement is in fact the CSR of Yanmar Group and our brand statement “A SUSTAINABLE FUTURE – New Value through Technology.” It is indispensable in realizing the four visions of our brand statement.

We will contribute to the achievement of the SDGs by working to solve the social issues we face through our business in order to put our mission statement into practice and realize the four visions for the future depicted in our brand statement.

Mission Statement: To create a prosperous society where people and nature coexist. Mission Statement: We strive to provide sustainable solutions for needs which are essential to human life. We focus on the challenges our customers face in food production and harnessing power, thereby enriching people’s lives for all our tomorrows. A SUSTAINABLE FUTURE – New Value through Technology.
Social issues related to Yanmar: Energy Issues, Climate Change, Work Environment, Natural Disaster, Food Issues, Chronic Shortage of Labor Force
Themes that Yanmar can contribute to the solution: Reducing CO2 emissions, Promoting renewable energy, Energy efficiency initiatives, Utilizing untapped energy, Work free from unsafe condition, Labor savings and higher efficiency, Stable income through new value creation, Building disaster-resistant communities, Compatibility with large-scale agriculture, Enhancing productivity by efficient workforce, Minimizing impacts on produce caused by natural disasters, Declining farming population due to shortage of successors

Our Four Visions for A SUSTAINABLE FUTURE

VISION 01
An Energy-saving Society

Expanding the possibilities of energy. Using affordable and safe power, electricity, and heat, whenever necessary and only as much as necessary.

VISION 02
A Society Where People Can Work and Live with Peace of Mind

Transforming harsh labor into comfortable work. Everyone can work comfortably and earn a steady income while living a rich life in harmony with nature.

VISION 03
A Society Where People Can Enjoy Safe and Plentiful Food

Ensuring delicious, safe, and nutritious food, anywhere in the world, at any time. Everyone can live a healthier life.

VISION 04
A Society That Offers an Exciting Life Filled with Rich and Fulfilling Experiences

Creating a world where work and leisure are enriching and enjoyable. We will continue to increase the quality of life for everyone.

Contributing Through Business
Structure

Our Customers

We strive to earn the trust of our customers through timely development of safe and quality products which address the challenges they face.

Employees

We cherish the individuality and diversity of our employees, to create a safe, comfortable workplace where we can develop global talent.

Business Partners

We emphasize communication and strong partnerships with our distributors, dealers and suppliers in Japan and overseas.

Our Local Community

To grow and work with our local community, we participate in various activities with the residents to address local challenges.

Environment

To create a sustainable society, we prevent global warming, use resources more effectively, reduce pollution, and safeguard biodiversity.

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