ATTITUDE OCEAN

Creating a sustainable future
for the world’s oceans

ABOUT

Yanmar’s longstanding commitment to helping create a sustainable future for our planet and its inhabitants aligns perfectly with the thinking behind Attitude Ocean, a brand-new ocean health initiative created by Challenger of Record 36 s.r.l. (COR 36) – the organisation responsible for running the preliminary events of the 36th America’s Cup: the ACWS regattas, the Christmas Race, and the Prada Cup.

Using these important lead up events as its platform, the Attitude Ocean initiative aims to inform and educate its global sailing audience to the plight of the world’s oceans, as well as highlighting a some of the many innovative solutions currently being developed around the world.

As a key part Attitude Ocean COR 36 has joined the United Nations Framework Convention on Climate Change (UNFCCC) as a signatory to the Sports for Climate Action Framework.

Through Sports for Climate Action the UN encourages major sporting organizations to acknowledge the contribution of the sports sector to climate change and our responsibility to strive towards climate neutrality for a safer planet.

By committing to the United Nations initiative COR36 agrees to implement its principles and to work collaboratively with its stakeholders to help develop, implement and enhance the climate action agenda at its all its regattas.

ATTITUDE OCEAN PRADA CUP
ATTITUDE OCEAN PRADA CUP

ACTIVITY

Ocean Symposium

As an extension of its role as Official Marine Partner to the 36th Americas Cup, Yanmar is committed to support a range of planned Ocean Attitude activities in 2020 and 2021, including:

  • - Attitude Ocean Symposiums in Cagliari (April 22, 2020) & Auckland (tbc) bringing together scientists, NGOs, commercial partners like Yanmar, competing teams, as well as prominent environmental campaigners and local youth organisations
  • - School outreach programmes to promote the Attitude Ocean Youth Award
  • - An Attitude Ocean Pavilion at the Auckland ACWS and Prada Cup Race Village with dedicated public workshops and community outreach activities
  • - Local beach and ocean clean-ups in Cagliari and Auckland

Products

These preliminary events leading up to the 36th America’s Cup Match are expected to generate considerable attention from sailing fans around the world as well as the mainstream sporting media.

Yanmar is committed to supporting the Attitude Ocean project to help maximise the important messaging around the risk to the health of our planet’s oceans. Attitude Ocean’s goals dovetail seamlessly with Yanmar’s long term goal of contributing to a sustainable future with a sustainable natural environment and sustainable prosperity, in a society that offers an exciting life filled with rich and fulfilling experiences.

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MOVIE

Ymedia

Attitude Ocean activities will be introduced
in interviews and report articles.

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