March 1st, 2017 | EVENT
Yanmar Showcases Its Powerboat & Sailboat Engines at the World’s Largest Exhibition for Marine Products, the “Miami International Boat Show”
Yanmar Marine International has been making waves, showcasing Yanmar products at marine shows across the globe in an effort to expand the marine business and spread the word on who we are and what we offer.
One of the highlight events was the renowned Miami International Boat Show. Attracting an impressive showcase of products from over 1,100 marine product manufacturers alongside more than 100,000 onlookers, the show is the largest of its kind in the world. Held in Miami in the USA, the show is organized by the Miami based National Marine Manufacturers Association (NMMA).
The NMMA represents a huge slice of the industry with member corporations alone pulling in 80% of the net sales in the North American pleasure boat market.
Furthermore, boasting revenues of close to 40 billion US dollars per annum, North America accounts for half of the global pleasure boat net sales.
The Miami International Boat Show is split into two main areas with Yanmar showcasing the below listed products across both areas; drawing greater attention to the Yanmar name.
- Date: Thursday February 16 to Monday 20, 2017
- Time: 10am to 6pm
- Location: Miami Marine Stadium Park & Basin (main area) & Miamarina at Bayside(sailboats)
Products on Display
- Main Area: Powerboats—6LY440, 8LV/ZT and JH-CR110
- Sailboat Area: JH-CR80＋SSP (First time to be revealed in the North American market.) and 3YM30A