Manchester United Collaboration Tractor on Sale in Thailand
In its capacity as Official Global Partner of Manchester United, one of the world's leading Premier League football clubs, Yanmar entered into a collaboration with the club to produce the 51 Hp EF514MU tractor, to go on sale in Thailand.
Yanmar's sponsorship of Manchester United ended in May, 2018.
Football is one of the most popular sports in South East Asia. The product launch held in March, 2016 drew great attention from both local media and media outlets from Japan.
Sales of the collaborative tractor are through Yanmar's subsidiary in Thailand, YANMAR S.P. Through this collaboration, that matches farming with sport, Yanmar will to reach out to and inspire a new generation of Thai farmers with an approach to agriculture that offers greater ease and comfort. Participants at the event were also thrilled to meet legendary Manchester United player DWIGHT YORKE who was also on hand at the launch.
< Event Information >
- Launch date and time: Thursday, March 3, 2016
- Location: Bangkok: Siam Square - 1