• Our Mission Our mission statement and brand statement are the basic principles we live by.

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    我們的品牌宣言

    我們的品牌聲明尤其重申了一個多世紀以前公司成立時的精神。這種精神在2016年成為我們的品牌宣言，在我們為社會發展做出貢獻的同時，至今仍然引領我們對現代社會的多樣化挑戰和需求做出更有效的回應。
    A SUSTAINABLE FUTURE New Value through Technology

    A SUSTAINABLE FUTURE New Value through Technology

    自洋馬成立100多年以來，我們公司一直秉承世界領先技術的開拓精神。時至今日，技術仍然是我們關注的核心，使我們能夠利用和轉化各種能源資源，成為方便人類使用和駕馭的高效能源。

    透過使用自身最先進的技術，洋馬將產品，服務和知識整合成為優質全面的解決方案，不斷努力超越客戶的期望，並傳遞出非同凡響的終生價值。

    洋馬致力於為我們的客戶在食品和能源這兩個日益重要的需求上提供最佳解決方案。我們從各種資源，研究機構和公司收集知識和見解，以研發旨在創建全球可持續發展社會的創新技術。

    讓所有人享受到可持續繁榮，以及可持續的自然環境。洋馬會把這兩個「可持續性」提升到一個新的水平，邁向新世紀的繁榮時代。

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    YANMAR's FUTURE VISION The New Value We Aim to Create

    基於「A Sustainable Future」的原則，我們定義了四種
    我們積極尋求實現的社會願景。

    VISION01 An Energy-Saving Society

    獲取更多能源。隨時無浪費，安全且負擔得起的熱能，工作和電力。

    Our Solution
    通過開發能善用各種能源的高效及經濟的引擎技術和系統，我們減輕了環境負擔，並使社會更適合所有人居住。

    VISION02 A Society Where People Can Work and Live with Peace of Mind

    脫離惡劣的工作環境。人們在安全和充實的工作環境中謀生，並與自然和諧相處，過得充實。

    Our Solution
    我們使用機械化和自動化來減少工作量並提高生產力，尋找能使機器和車輛更安全和易於操作的技術解決方案，並支援基礎設施和城市規劃，以創造更好的工作環境。

    VISION03 A Society Where People Can Enjoy Safe and Plentiful Food

    隨時隨地享用美味又有營養的食物。人人享有更健康的生活。

    Our Solution
    從準備土壤到種植，收割等等，直到食物放到餐桌上，我們一直為食物價值鏈提供全面支持。我們決心創建一個人們可以繼續享受美味的社會。

    VISION04 A Society That Offers an Exciting Life Filled with Rich and Fulfilling Experiences

    盡情工作和娛樂。提升所有人的生活品質。

    Our Solution
    我們不僅追求產品和服務的易用性和創造力，還支持用以教育下一代並鼓勵文化發展的產品和活動，。我們的目標是使工作和娛樂在日常生活中更加充實。

    Activities Towards Realization of Our FUTURE VISION

    為了實現更加繁榮的未來，我們不僅僅開展業務，而且在全球範圍內開展各種活動來促進文化並培養下一代。

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    創辦人精神
    開拓進取的精神和
    節約燃料
    以服務人類

    創辦人的精神是我們品牌宣言和願景的基礎。一個多世紀後，這精神仍然至關重要，鼓舞著我們不斷發展，並尋求解決社會挑戰和豐富人們生活方式的新方法。

    我們創辦人的精神傳承了一百多年。

    Yanmar's founder Magokichi Yamaoka was born to a farming family and saw the terrible toll agricultural labor took on those around him. Driven by the vision of easing the burden on workers through automation, he was the first in the world to achieve the difficult engineering feat of creating a compact and practical diesel engine.
    Knowing that, for resource-poor Japan, every drop of fuel had to be put toward social development, Yamaoka turned the company’s ability to produce superior engines to the task of expansion into the industrial machinery field, never forgetting the principle “To Conserve Fuel Is to Serve Mankind.”
    And now, today. On a global scale, we face many challenges: the population problem, energy and environmental issues, food production. The world is searching for sustainable ways to live. As heirs to Yamaoka's belief that "To Conserve Fuel Is to Serve Mankind," in 2016, we refined this idea to “A sustainable future,” expressing our goal of responding more effectively to the diverse challenges and needs of modern society and contributing to further social development.

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    使命宣言

    Our mission, for the future of Earth and the human race.
    To achieve this mission, based on the principles of “A Sustainable Future” derived from our founder's spirit, we will strive toward a more abundant tomorrow.

    We strive to provide sustainable solutions for needs which are essential to human life. We focus on the challenges our customers face in food production and harnessing power, thereby enriching people’s lives for all our tomorrows.

    使命宣言闡明了洋馬集團的宗旨，我們對社會的責任，我們在世界上的定位。它向我們的客戶以及持份者宣告，我們投入的領域以及在社會中所扮演的角色；它亦在這瞬息萬變的時代中不斷指引我們。

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    視覺識別／企業識別

    品牌商標（FLYING-Y）

    The “Y” from YANMAR. The brand logo is derived from our company name, as well as the Japanese dragonfly (Oniyanma), a symbol of good harvest in Japan. The logo combines these two motifs to express Yanmar's will to leap forward into the next century. The sharp form represents our spirit of innovation, ready to open up the future, as well as our world-leading technology. Our corporate color red represents the pioneering spirit, defiance, and passion, as well as the sun and abundant natural wealth.

    品牌標誌

    Corporate Brand. In 1952, we changed our company name, and we took this as an opportunity to create a logo based on the word “Yanmar.” Since then it has evolved with the times, and in 1993 our current design was unveiled.

    公司名稱由來

    “Yanmar” was established as a trademark in 1921. The name is a combination of the Yanma Dragonfly (known by names such as Oniyanma and Ginyanma) and the “Yama” from the name of the company founder Magokichi Yamaoka.
    In 2002, we made a fresh start as a holdings company, and changed our name to Yanmar Co., Ltd. and then changed its name to the current “Yanmar Holdings Co., Ltd.”

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