Compact Equipment - News Release

YADIN Launches Official Social Media Account in 3 Platforms

February 1, 2021

Jakarta, 1 February 2021 – On 28 January 2021, PT. Yanmar Diesel Indonesia (Head Office: Depok, Indonesia, President Director: Kai Yasuda), a subsidiary of Yanmar Holdings Co., Ltd. launched its official social media account in 3 different platforms namely Facebook, Instagram, and YouTube. With the rapid pace of digitalization and the change in lifestyle from the COVID-19 pandemic where technology became more prominent to make up the loss of mobility and offline interaction, YADIN decided to engage in digital communication to bridge the communication with customers all over Indonesia especially in rural areas.

The launch of the official social media accounts is part of YADIN’s digital strategy in addition to the online training that has been conducted since June 2020 to continue to develop the skills of YADIN’s personnel in accordance with health protocols. 2 weeks after the launch, the social media platforms have received positive reactions by customers and dealers alike. Aside from product information, YADIN will also provide information regarding promotions and offline events, as well as engaging activities for consumers with prizes in the future.

With the presence of the social media platforms, YADIN aims to be closer to its customers and hopes customers will find it easier to obtain updated and reliable information from YADIN. Since there is a possibility of misinformation from outside of the official account, YADIN would like customers to be more aware and rely on YADIN’s official social media for trusted information. In the future, YADIN will continue to oversee the changes in the current digitalized era to keep up and develop the next digital strategy.

Assistant Manager Brand Communication and Promotion (SNS Project Lead) of PT. Yanmar Diesel Indonesia, Ms. Alda Febrimora Siregar stated, “Digital transformation is YADIN’s latest strategy to increase the effectiveness in facilitating communication and interaction with consumers, as well as improving our service to consumers. PT. Yanmar Diesel Indonesia is fully committed to aspects of quality and service that is commonly known as 'Customer Centricity'. It is hoped that the implementation of this social media platform will enable YADIN to be more proactive in communicating with its customers to provide the best service and tend the needs of consumers through contents that are created based on the interests and needs of the consumers.”

General Manager Marketing Planning of PT. Yanmar Diesel Indonesia added, “PT. Yanmar Diesel Indonesia realizes the beginning of the digital era has begun where social media becomes the main platform to find information and express interests for the current generation. YADIN establishes the official account to ease consumer’s access to the latest and reliable information directly from YADIN and ultimately become closer to PT. Yanmar Diesel Indonesia“, concluded Mr. Masahiko Terakawa.

For more details, please visit the official social media accounts of PT. Yanmar Diesel Indonesia:

About PT. Yanmar Diesel Indonesia

Established on 17 March 1972, as a joint venture company between the Yanmar Group and a local company. YADIN is the first diesel engine manufacturer and exporter in Indonesia. YADIN started its manufacturing on June 1973, with a production capacity ranging from 5HP (horsepower) to 30HP. YADIN also expanded its business operations in July 2011 to become a distributor of agricultural machinery. Currently, YADIN operates as a manufacturer of diesel engines and spare parts, as well as a distributor of agricultural machinery. YADIN’s office and factory are located in Depok, West Java.

About Yanmar

With beginnings in Osaka, Japan, in 1912, Yanmar was the first to succeed in making a compact diesel engine of a practical size in 1933. Then, with industrial diesel engines as the cornerstone of its enterprise, Yanmar has continued to expand its product range, services, and expertise to deliver total solutions as an industrial equipment manufacturer. As a provider of small and large engines, agricultural machinery and facilities, construction equipment, energy systems, marine equipment, machine tools, and components, Yanmar’s global business operations span seven domains.

On land, at sea, and in the city, Yanmar’s mission of “providing sustainable solutions focused on the challenges customers face, in food production and harnessing power, thereby enriching people's lives for all our tomorrows” is a testament to Yanmar's determination to provide us with “A Sustainable Future.”

For more details, please visit the official website of Yanmar Holdings Co., Ltd.

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