Successfull start for Agri master dealer MW Machines in The Netherlands
June 30, 2021
Yanmar Europe B.V.
As of January 2021, MW machines has become a YANMAR Master Dealer of tractors up to 60 hp in the Netherlands. The company from Overijssel also works with YANMAR Europe to establish a comprehensive dealer network in the Netherlands through the existing customer base of MW machines as a valuable addition to the current YANMAR agri dealer network. The first five months have seen a flying start with already ten new dealers joining throughout the Netherlands.
During the first five months, MW machines made every effort to prepare for the new dealership. Stocks were replenished, the showroom set up, marketing and promotional materials were produced and existing dealers from the MW machines network were informed about the new possibilities with YANMAR tractors. "We have made a very good and promising start. The first ten companies from our own dealer network are already on board for the sale and delivery of YANMAR tractors and Genuine Parts", says owner Erik Duteweert.
Tractors on display in showroom in Olst
MW machines works with around fifty selected companies from its own dealer network for the distribution of YANMAR tractors. MW machines supports them with sales, technical training and promotion. They also have access to the showroom in Olst, where all YANMAR tractors are on display. They can bring their customers here not only for demonstrations, but also to experience the YANMAR quality during a test drive.
Reputation of reliability
MW machines is a well-known name in the green sector. As a Master Dealer, MW machines has the complete range of YANMAR tractors, from 22 to 60 hp, in stock. This includes five different HST and i-HMT Vario models, each of which is available with ROPS and CAB and will be complemented later this year with the advanced mechanical YM3 series. Erik Duteweert is proud of the collaboration: "YANMAR is a strong brand with an impressive reputation of reliability through high quality. Every one of their products is top of the bill. It is a great honour to work with this top brand."
Great added value
Peter van der Vorst , Department Manager at YANMAR, is also looking forward to cooperating with the new Master Dealer: "MW machines is an established name in the field of compact tractors. They have an enormous amount of knowledge and experience. In particular, their existing, extensive network of specialized dealers is of great value to us. Besides, they have a good workshop for local adjustments. I have a lot of confidence in them, and I am looking forward to our cooperation.”
Yanmar Europe B.V., Marketing Dept.
Dana van Kammen
- Note: Information contained in the news release is valid at the time of publication and may differ from the most recently available information.