Kegiatan sponsorship - AFF SUZUKI CUP 2020

Yanmar telah memperbarui sponsornya untuk Piala Suzuki AFF untuk turnamen edisi 2020 yang menjadikan ini kemitraan ketiga berturut-turut perusahaan dengan turnamen sepak bola terbesar di Asia Tenggara. Menyusul kesuksesan acara di 2016 dan 2018 lagi, YANMAR akan kembali mensponsori acara tersebut saat 11 negara ASEAN bersaing memperebutkan Piala Suzuki AFF dari November hingga Desember 2021.
Diadakan dua tahun sekali, AFF Suzuki Cup adalah turnamen sepak bola perdana di kawasan ini, dan diikuti oleh jutaan penggemar sepak bola di seluruh kawasan.

Bersama dengan sponsorship AFF Suzuki Cup 2020, Yanmar mengelompokkan kegiatan kerjasamanya di wilayah tersebut dengan slogan “WE ASSIST HOPE”. Pesan ini menyoroti berbagai kegiatan bantuan dan pembangunan masyarakat perusahaan: bantuan dalam masyarakat dan pertanian; membangun kegembiraan, gaya hidup, dan peluang melalui sepak bola, dan bantuan teknologi dengan platform manajemen pertanian dan geolokasi SMARTASSIST yang canggih.

"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."

Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."

Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.

Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.

About the AFF Suzuki Cup

The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.

In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.

For more information, please visit:

• https://www.affsuzukicup.com/2020/