Yanmar to Sponsor “Team APEV with Monster Sport” in Pikes Peak International Hill Climb

June 23, 2014
Yanmar Co., Ltd.

Yanmar will sponsor the Association for the Promotion of Electric Vehicles (→APEV)’s electric vehicle racing team “Team APEV with Monster Sport”, and will provide diesel generators to power the vehicles.

Japan-based APEV is active in the promotion of electric vehicles in an effort to help create and preserve a self-sustainable society. As a part of that mission, since 2012, it started the “Pikes Peak EV Challenge Committee” and has participated in the “Electric Vehicle Class” of the Pikes Peak International Hill Climb in Colorado, U.S.A. The team’s driver, Nobuhiro Tajima of Monster Sport, had a spectacular 1st place finish at the event in 2013.
Yanmar has continuously worked to further the revolution for environmentally responsible technology and make diesel engines more energy efficient, thus contributing to the realization of a more environmentally conscious society. Yanmar also provides highly efficient, clean cogeneration systems, generators, and other innovative energy solutions for the world market.
Yanmar also actively sponsors the Cerezo Osaka and Manchester United soccer teams, as well as the Oracle Team USA sailing team, as a way promote its brand through sports. At the Pikes Peak International Hill Climb, Yanmar will support the racing team by supplying generators as they race through a harsh environment over 4000m above sea level.
This year, the race will unfold from June 23-29 in the Pike National Forest, located in the Rocky Mountains of Colorado, U.S.A.

Yanmar’s Contributions:

・4 Yanmar Super-Silent Diesel Generators (AG45SH)
・2 Yanmar Air-Cooled Diesel Generators (YDG600VST)
・1 Yanmar Sound-Proof Power Washer (P2010)

* The coloring of these contributions were specially designed for Team APEV with Monster Sport by renowned industrial designer Ken Okuyama (Ken Okuyama Design), who as a director of Yanmar Holdings is also responsible for the redesigning of Yanmar products.

Tournament Overview:

Pike’s Peak International Hill Climb is an automobile race that takes place in the middle of the expansive natural scenery of Pike National Forest, located in the Rocky Mountains of Colorado. First held in 1916, this year marks the 91st running of this historic race.


June 23-29, 2014 (local time)

Team Overview:

The racing team was created by APEV, which aims to further the use of electric vehicles. Nobuhiro Tajima, 10-time champion of the tournament and known as “Pike’s Peak Legend”, will be the team’s driver after his remarkable victory last year in the electric vehicle class against a luxury car manufacturing team.

Note: Information contained in News Releases is valid at the time of publication and may differ from the most recently available information.


Public Relations Group
General Affairs Div., Yanmar Co., Ltd.
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