Privacy Policy

Effective: September 15, 2021
Updated: February 17, 2023

Takehito Yamaoka
Chief Executive Officer (CEO) and Representative Director
Yanmar Holdings Co., Ltd.

Yanmar Holdings Co., Ltd. and its group companies ("Yanmar") hereby establish this “Privacy Policy” to process your personal data lawfully, fairly and in a transparent manner. This Privacy Policy describes how Yanmar will collect and process your personal data through our websites, devices, products, services, online and physical stores, applications and other business activities (collectively "Services").
In the event that Yanmar sets out a specific privacy policy applicable to specific countries/region, business or group companies, such specific privacy policy shall prevail over this Privacy Policy.
Please refer to List of Privacy Policy and Cookie policy for specific countries/region privacy policy.

1. Processing Personal Data

(1) Types of Personal Data to be Collected

"Personal data" means any data relating to an identified or identifiable natural person, including without limitation, name, address, phone number and e-mail address.
Yanmar will collect, directly or indirectly, the following types of personal data in connection with the Services:

(a) Contact information that allows Yanmar to identify and to communicate with you, such as name, phone number, mailing address and email address.

(b) Transaction information about how you interact with Yanmar, Yanmar's dealers and business partners, including inquiries, purchase, use, provision, warranty claims or customer service of the Services.

(c) Relationship information that helps Yanmar understand your personal or professional interests, demographic background and your experiences with the Services.

(d) Observed information that acquired by Yanmar's machines or websites in connection with using the Services, including operation and location information.

(2) Purposes and Legal Basis for Processing

Yanmar will process your personal data for the following purposes:

(a) Relevant Transactions: Yanmar will process personal data to provide you with the Services; to contact you regarding the relevant Services; and to inform you about the relevant Services.

(b) Customer Support: Yanmar will process personal data to provide you with our customer service for the Services such as warranty service, repair service and maintenance service; to provide guidance on periodic inspection and conducting after-sales activities; and to ask for cooperation in questionnaire surveys on customer satisfaction with the use of the Services.

(c) Improvement of Services: Yanmar will process personal data to improve the Services, develop the new Services and analyze their marketing; and to administer Yanmar's site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

(d) Marketing and Advertisement: Yanmar will process personal data to market the new Services to you; and to inform you about seminars, exhibitions, demonstrations, etc. that Yanmar holds, organizes, co-sponsors, supports or sponsors.

Yanmar may also process your personal data for purposes other than the above upon a prior notice to you and/or to the extent permitted in the applicable laws.
Yanmar may process your personal data under legal basis permitted by the applicable laws, including without limitation, your consent, necessary for the performance of a contract, necessary for compliance with legal obligations, necessary for the legitimate interests.
You may withdraw your consent at any time, which such withdrawal shall not affect any legitimate processing performed pursuant to the consent prior to the withdrawal. Yanmar may require you to provide your personal data in connection with the provision of the Services. In such case, if you do not provide your personal data, Yanmar may be unable to provide the relevant Services.

(3) Retention Period

Yanmar will retain your personal data to the extent Yanmar requires such data for achieving the purposes specified above, and will promptly delete or de-identify the same when such data is no longer necessary or legally required.

(4) Third Party Transfer

Yanmar may provide your personal data to certain trusted third-party recipients such as its subsidiaries and affiliates, dealers, retailers, cloud vendors, contractors, business partners, auditors, judicial or regulatory authorities, etc., under appropriate safeguards to implement the purposes and legal basis specified above.
Such third-party recipients may include those located in countries (including, without limitation, Japan) outside the location of your domicile, and Yanmar may transfer your personal data to a foreign country upon your consent or appropriate safeguard required under the applicable laws.

(5) Your Rights Concerning Personal Data

You are entitled with the rights concerning your personal data, subject to the applicable laws, including, without limitation, right to withdraw your consent, right to access, right for correction, right for deletion, right to limit the processing.
If you would like to exercise your rights, please request to the contact point set forth in "5. Contact" as per below. Yanmar may refuse your request as permitted under the applicable laws.

(6) Unsubscribing from Direct Marketing

If you wish to unsubscribe from Yanmar's direct marketing, you should contact the contact point set forth in "5. Contact" below.

(7) Usage of Access Log Information and Cookies

Yanmar may use cookies and similar technologies for the purpose of improving the Services. For further information, please refer to the Cookie Policy.
Cookie Policy may vary depending on local laws and practices. please refer to List of Privacy Policy and Cookie policy.

(8) Social Media Features

Yanmar's Services may also include social media or lead generation features, such as Facebook or X (Twitter) buttons and widgets, such as the share this button. These features may collect your IP address in the page you are visiting on Yanmar's Services and may set a cookie to enable the feature to function properly. Social media and lead generation features and widgets may be hosted by a third party. Your interactions with these features and widgets are governed by the privacy policy of Yanmar or such third party, as the case may be.

(9) Scope of Privacy Policy

This Privacy Policy applies to Yanmar’s Services, unless a different privacy policy in a specific service or company of Yanmar applies. Other websites that may be accessible through this website have their own privacy policy.

2. Safety Management Measures

In order to protect your personal data from unauthorized access and loss etc., taking into account the type of personal data, the degree of sensitivity and the degree of effect to you including economic influence and mental harm in case the personal data is unlawfully infringed, Yanmar has comprehensively evaluated and judged the risks of personal data infringement, and has implemented necessary and appropriate personal, organizational and technical safety management measures in accordance with such risk of personal data infringement, and further, will review such safety management measures as necessary, set up the process for taking corrective actions, and constantly make effort to improve its security.
Yanmar will make effort to appropriately manage personal data by restricting the entry of outsiders into the offices where the processing of personal data takes place, conducting educational awareness raising activities targeting all officers and employees involved in the protection of personal data, and appointing managers in charge for each division which processes personal data.

3. Continuous Improvement

Yanmar shall continuously review and revise its efforts regarding the processing of personal data in order to correspond with applicable laws and regulations, processing methods and the environment.

4. Amendment to this Privacy Policy

Yanmar may amend this Privacy Policy at any time for legitimate business purposes. Please check from time to time to ensure that you have read the most recent version of this Privacy Policy.

5. Contact

Yanmar's contact point regarding this Privacy Policy is as shown below. Any questions or concerns regarding this Privacy Policy or the processing of personal data by Yanmar, or any requests for exercising your rights concerning personal data may be directed to the contact point in the following list.
Yanmar Holdings Co., Ltd. and its group companies’ list:
Please see corporate information
You may contact Yanmar through the contact form of this website.