DESIGNING A SUSTAINABLE FUTURE
Yanmar’s design goes beyond aesthetics.
We strive to create experiences
and empathy that move people’s hearts
and make every moment unforgettable
We believe that
this spirit of challenge empowers us
to realize
A SUSTAINABLE FUTURE
and bring New Value to society.
WORKS


















CEREZO OSAKA
"CEREZO OSAKA Uniform 2024"
Football Team Branding
©CEREZO OSAKA
Cerezo Osaka is a professional soccer team that joined the J.League in 1995, having originated from the Yanmar Diesel Soccer Club.
Since the 2019 season, Yanmar Design has collaborated with the uniform manufacturer to create uniform designs that inspire the team and players and are beloved by supporters.
For the 2024 season, marking the teamʼ s 30th anniversary, the design incorporates the cherry blossom ̶a symbol of the club̶ as its motif.
Cerezo Pink is boldly used not only on the shirt but also on the shorts and socks, expressing the teamʼ s strong unity.
In addition to uniforms, Yanmar Design also supports various aspects of team communication, including stadium design, logo and graphic design, and branding.
Yodoko Sakura Stadium
Lobby (Cerezo Osaka's mascot)
"Harinakano Station"
Train Station Renewal
The renovation project for Kintetsu Harinakano Station, the nearest station to Nagai Botanical Garden.
This project aimed to create an attractive community centered around the station, working in collaboration with Kintetsu on the renovation.
The previously aging, dimly lit station building was brightened and made more inviting through graphic design, giving it a cheerful and enjoyable atmosphere.
Concourse
The design features plants, insects, and birds from the botanical garden, creating a sense of excitement from the moment visitors arrive, as if they are already on their way to Nagai Botanical Garden.
Yanmar Design is also involved in the renovation of Nagai Park, where Nagai Botanical Garden is located, contributing from the concept planning for the entire park to the signage planning and the design of public restrooms, working toward creating a park beloved by the local community.
We expressed plants and creatures using the shapes in the logo.
By expanding these into various spaces and novelties, we convey the excitement and atmosphere of the park.
"MIRU"
Initial Design Statue
A model of "MIRU," a robot featured in Yanmar's original animated film MIRU: Paths to my future.
The initial design concept was developed by Yanmarʼ s design team, who collaborated with mechanical designers and illustrators to bring MIRU to life.
From numerous idea sketches, a humanoid design was selected.
Like Yanmar products, MIRU can support various tasks by using attachments mounted on its back.
Study model created through 3D printing
This life-size model made its debut at Anime Expo 2023 in Los Angeles, USA, where it received wide acclaim from anime fans.
Key Visual
X47 Express Cruiser
Sport Coupe Boat
YANMAR new flagship cruiser combines the comfort of luxury yacht with racing performance.
This cruiser offers a new marine lifestyle. With top speed exceeding 40kts, two families can reach beautiful and remote destination quickly and enjoy a comfortable weekend onboard.
Yanmar Dressing Sauce
Dressing Package Design
Package design for dressing made using fresh vegetables cultivated by Yanmar Symbiosis Co., Ltd.
Designed as a series featuring various vegetable-based flavors.
X01, X02, X03
Sake Rice Project
A sake born from an unprecedented project to "create a new rice for sake brewing."
This project by Yanmar R&D center began with the goal of reducing the burden of cultivating rice for sake.
Yanmar Design visualized the projectʼ s success through the bottle design.
Yanmar and Sawanotsuru joined hands with a shared passion: Yanmar for producing the finest rice and Sawanotsuru for creating the finest sake.
X01, with "unprecedented" as the keyword, embodies the robust "Nada Black," inspired by the masculine character of Nada sake, featuring high-end label materials, a special box, and a charm with a serial number.
X02 emphasizes transparency in production and manufacturing with a bold QR code design.
The color scheme uses pure white to reflect a straightforward and authentic image.
X03 visually highlights the differences in brewing with a clear bottle that reveals the color of the sake itself.
The packaging incorporates the motif of SUGIDAMA, a traditional cedar ball, symbolizing a connection to sake brewing.
e-X1
Electric Agricultural Concept Machine
The concept model of a compact electric agricultural machine, the "e-X1," aims to achieve zero CO2 emissions in agriculture through electric motor drive.
By attaching work tools such as a rotary tiller or mower to the front and rear of the machine, it can perform various tasks such as weeding, snow removal, and tilling.
Its design allows forward and backward movement, featuring an asymmetrical design that enables easy recognition of the direction from a distance, embodying the concept of "Intrinsic Design" that balances safety and aesthetics.
Idea sketch
Condition with a rotary mounted at the rear
YANBOH MARBOH
Corporate mascot character
This corporate character first appeared in Yanmarʼ s weather forecast in 1959, created to provide valuable information for customers in agriculture and fisheries.
Yanmar Design participated in the character's design, and in January 2024, a public vote led to the creation of the ninth-generation character.
The exploration of the character design was conducted in collaboration with an external design team.
We exchanged a large number of ideas and sketches, and narrowed them down to three proposals.
To increase public interest, we conducted a general vote to decide on the new character.
With a total of 76,568 votes cast, the new Yanboh & Marboh was selected from three candidate designs.
"Yanbo and Marbo" has been renewed with the concept of "Moving Hearts, Moving Towards the Future", transforming into an entity that challenges future possibilities together.
Sweet Rice Drink
with Sapporo Odori Honey
Sweet Rice Drink Package
A collaborative product with sake maker "Sawanotsuru," using honey from urban beekeeping by students at Sapporo Odori High School, aimed at fostering a sustainable future.
"Modern Tapas BLADE"
Chinese Restaurant Branding
The neon sign for the Chinese restaurant "BLADE," operated by the Yanmar Group. To embody one of Yanmarʼ s four visions for "a society where people can enjoy safe and plentiful food" Yanmar also operates restaurants as a point of connection with people.
The neon sign
BLADE is designed with an interior that evokes the lively energy and vibrancy of Hong Kong.
Inspired by the restaurantʼ s name, "Blade," and its location in Tsuruno-cho (meaning "crane town"), Yanmar Design created a logo featuring a Chinese chefʼ s knife and a crane motif, extending the design to the menu and interior decor.
1 Trillion Yen Sales Milestone
Commemorative Items
Designed a commemorative item for all employees to celebrate reaching 1 trillion yen in sales.
A memento containing a paperweight made in an engine factory and Senshu towels from Osaka.
Yanmar Apron
Universal Design Apron
Developed and designed for use by employees at Yanmar Symbiosis Co., Ltd. in the Bio Innovation Center Kurashiki Lab.
Created in collaboration with Betty Smith, a high-quality denim brand in Okayama Prefecture.
NADA88
Sake Rice Project
Yanmar and Sawanotsuru have been collaborating on "Sakamai Project" , and created a new high quality breed of "sakamai" , rice used for sake. Now a new Junmai Daiginjo (a premium type of sake) is made with our new sakamai, and we designed the mind of Sawanotsuru, always passionate about rice.
NADA88 is represented in a tech-inspired silver bottle, expressing Sawanotsuru' s commitment to challenging rice cultivation with new technology for the future.
YANMAR PRODUCT VISION
YPV is a vision that visualizes the ideal form of each business area as projected for 2035, guided by the philosophy of "Intrinsic Design," which prioritizes inherent functional value and meaning over conventional styles. It also embodies Yanmar's design philosophy of "Gentleness & Toughness" reflecting the company's tradition of creating machinery that is both user-friendly and capable of withstanding demanding environments. By platformizing new design elements, cabin structures, and HMI (Human Machine Interface) features defined through YPV's design, Yanmar aims to achieve efficient product development and enhance user-centric functionality.
YPV-L
Advanced Agricultural Machine Design
A concept design tractor developed with innovative design philosophy for the agriculture of 2035. Yanmar, with its longstanding tradition of creating machinery that supports people and withstands demanding environments, expresses this design with the philosophy of “Gentleness & Toughness”
Breaking from conventional norms, the cabin has been moved forward to significantly enhance comfort for long hours of operation.
The tractor is also designed with adjustable tire treads, making it adaptable for a variety of tasks.
Additionally, it accommodates a cab-less, fully automated configuration, enabling customization to suit various work environments and operator needs.
YPV-H
Advanced Human Interface
With a declining farming population and an aging workforce, the field of agriculture is undergoing significant changes, and so are the functions required of tractor cabins. Once considered specialized tools for professionals, today's high-tech advancements demand products accessible to all. The driver's seat is equipped with a large monitor for intuitive operation and functions as a command center, controlling other autonomous agricultural machinery.
YPV-C
Advanced Excavator Design
With the YPV-C, Yanmar is advancing the electrification of construction machinery in anticipation of an increase in renovation and indoor work. For rapid deployment to sites during disasters, wheels (tires) optimized for mobility are used instead of crawlers.
Battery endurance and power supply, key challenges in electrification, are addressed with a self-propelled battery vehicle that enables automated power supply as needed.
YPV-S
Advanced Foiling Sail-Boat Design
The YPV-S is a foiling sailboat designed to introduce a new marine lifestyle. Based on Yanmarʼ s accumulated marine technology and expertise, it combines foiling, which lifts the hull through lift, with wind-powered sailing, maximizing natural forces in both propulsion and onboard experience design. With automated sail control, the YPV-S aims to allow more people to enjoy a rich experience on the water without requiring advanced sailing skills.
Rice Magic
Rice Financier Package Design
A gluten-free baked confectionery made from rice, produced entirely by hand. The design, from logo to packaging and website, embodies the handmade quality.
Bauma2025 Exhibited Product
The hydrogen engine concept developed by Yanmar Power Technology is based on the newly developed diesel engine (4TN101). By achieving compatibility with the diesel version, it allows for a straightforward conversion to a hydrogen engine without significant modifications to existing vehicles. The graphic pattern featuring chemical structural formulas on the exterior design serves as a common icon for next-generation power unit products across the Yanmar Group's various businesses, symbolizing a unified effort towards decarbonization.
〉Bauma Exhibition Information
GH240FC
Marine hydrogen fuel cell system
As decarbonization accelerates in the maritime sector, Yanmar has developed Japan's first maritime hydrogen fuel cell system.
This system is poised to lead the way in promoting the use of hydrogen in vessels.
While aesthetics were not previously a requirement for generators, this system features a design that showcases the new technology.
We have minimized protrusions to improve both aesthetics and maintenance. The color used is Yanmar Premium Red, chosen for differentiation in the clean energy market and for branding purposes. The design prominently features graphics of chemical elements and the "H2" symbol, making it immediately clear that this is a next-generation power generation system.
YANMAR CLEAN ENERGY SITE
Clean energy equipment testing and demo facilities
A testing and demo facilities that provides clean energy equipment such as hydrogen power generation and proposes optimal operations by combining these technologies. To clearly communicate Yanmar's efforts towards decarbonization at a glance, the equipment is designed with a unified aesthetic that intentionally showcases the technology.
ABOUT US
DESIGN
PHILOSOPHY
INTRINSIC DESIGN
Perfecting a design unbound by form or style
but targeting the essence of things.
DESIGN
DIRECTION
GENTLENESS AND TOUGHNESS
Inheriting our founder's spirit of design that, while gentle and friendly
to people,
stands firmly in the face of challenges.
AWARDS
Red Dot Design Award
GH240FC
2024
iF DESIGN AWARD
Harinakano Station
2024
iF DESIGN AWARD
X47 Express Cruiser
2022
GOOD DESIGN AWARD
X01
2018