Atividades de patrocínio - AFF SUZUKI CUP 2020

A Yanmar renovou seu patrocínio da AFF Suzuki Cup para a edição de 2020 do torneio, tornando esta a terceira parceria consecutiva da empresa com o maior torneio de futebol do Sudeste Asiático. Após eventos de sucesso em 2016 e novamente em 2018, a YANMAR patrocinará novamente o evento enquanto 11 países da ASEAN competem pela AFF Suzuki Cup de novembro a dezembro de 2021.
Realizada bienalmente, a AFF Suzuki Cup é o principal torneio de futebol da região e é seguida de perto por milhões de fãs de futebol em toda a região.

The Yanmar AFF Suzuki Cup logo

Junto com o patrocínio da AFF Suzuki Cup 2020, a Yanmar agrupa suas atividades cooperativas na região sob a bandeira de “ASSISTIMOS A ESPERANÇA”. Esta mensagem destaca as diferentes atividades de assistência e construção da comunidade da empresa: assistência à sociedade e à agricultura; criando empolgação, estilos de vida e oportunidades por meio do futebol e assistência tecnológica com a plataforma de gerenciamento agrícola e de geolocalização SMARTASSIST avançada da empresa.

"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."

Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."

Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.

Yanmar's support activities under the WE ASSIST HOPE message.

Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.

About the AFF Suzuki Cup

The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.

In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.

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