Football is an important means of communication for Yanmar. It has great significance particularly out in the global arena as something that connects people. In these rapidly changing times and environment, Yanmar will proactively take action for “Change & Challenge,” renew itself, and communicate the “importance of taking on the next challenge” and the “driving force” that powers and motivates us, generate appeal for a Yanmar that creates new value and excitement, and fostering a sense of affinity.
We at Yanmar believe that we can be the “driving force” that achieves empowered lives through football, just like the engines that are our original business.