Actividades de patrocinio - AFF SUZUKI CUP 2020
Yanmar ha renovado su patrocinio de la Copa AFF Suzuki para la edición 2020 del torneo, lo que la convierte en la tercera asociación consecutiva de la compañía con el torneo de fútbol más grande del sudeste asiático. Tras los exitosos eventos en 2016 y nuevamente en 2018, YANMAR volverá a patrocinar el evento mientras 11 países de la ASEAN compiten por la Copa AFF Suzuki de noviembre a diciembre de 2021.
Celebrada cada dos años, la Copa AFF Suzuki es el principal torneo de fútbol de la región y es seguido de cerca por millones de fanáticos del fútbol en toda la región.
Junto con el patrocinio de la Copa AFF Suzuki 2020, Yanmar agrupa sus actividades de cooperación en la región bajo el lema de “AYUDAMOS A LA ESPERANZA”. Este mensaje destaca las diferentes actividades de asistencia y construcción comunitaria de la empresa: asistencia a la sociedad y la agricultura; generando entusiasmo, estilos de vida y oportunidades a través del fútbol y la asistencia tecnológica con la avanzada plataforma de geolocalización y gestión agrícola SMARTASSIST de la compañía.
"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."
Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."
Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.
Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.
About the AFF Suzuki Cup
The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.
In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.
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