ITL & Yanmar Collaborate to Enhance Customer-Centric Product Offering, Service Excellence, Expand Product Portfolio and Market Reach in Europe
November 14, 2023
Yanmar Europe B.V.
International Tractors Limited (ITL) and Yanmar are delighted to announce its official collaboration, which will strengthen the European agriculture market’s product portfolio, network & service capabilities to serve customer needs.
Through extensive network of both companies, this strategic partnership is poised to substantially broaden the market reach for both the brands. ITL and Yanmar aspire to provide unparalleled customer service & technologically advanced products across Europe by harnessing their collective expertise and resources.
Both companies aim to expand their European market offerings, ranging from lower to higher horsepower tractors (16-110 HP). This collaboration builds upon the successful ongoing association between ITL and Yanmar in several countries, including Brazil, Turkey, Thailand, the Philippines, and fast deliveries of parts from the Spare parts centre in Germany and the Netherlands for the European service network.
“Our synergy has been proven in these markets, and we are looking into the possibility to extend our partnership to the European market in coming future. ”Mr. Gaurav Saxena, Director & CEO of ITL explains adding, “We are thrilled to join hands with Yanmar to expand our product offerings in Europe. This collaboration will allow us to leverage our dealer network and expertise to provide European customers with a wider range of reliable and innovative tractors.”
Mr. Samir Laoukili, President of Yanmar Europe added, “ITL and Yanmar are committed to empowering European farmers with advanced agricultural machinery solutions that meet their evolving needs. By working together, we aim to further strengthen our strong foothold in the European market and provide farmers access to a comprehensive range of high-quality tractors along with best in class customer service.”
Yanmar first invested in ITL in 2005, and has provided ITL with technical guidance in the past. Seeking to significantly increase sales, Yanmar has boosted its holdings in the company, acquiring additional ITL stock reaching 30%.
About International Tractors Limited
International Tractors Limited (ITL) is a prominent manufacturer of tractors and agricultural machinery. Boasting a robust global presence, ITL is committed to delivering dependable and cutting-edge solutions to farmers around the globe. ITL is the biggest tractor brand in Europe from India. It holds the No. 1 position in the addressable segment in prominent markets like Germany, France, UK, Portugal, Spain, Hungary and Czech Republic.
With beginnings in Osaka, Japan, in 1912, Yanmar was the first ever to succeed in making a compact diesel engine of a practical size in 1933. A pioneer in diesel engine technology, Yanmar is a global innovator in a wide range of industrial equipment, from small and large engines, agricultural machinery and facilities, construction equipment, energy systems, marine, to machine tools, and components — Yanmar’s global business operations span seven domains. On land, at sea, and in the city, Yanmar provides advanced solutions to the challenges customers face, towards realizing A Sustainable Future. For more details, please visit the official website of Yanmar Holdings Co., Ltd.
RELEASE PRODUCED FOR:
YANMAR Europe BV, PO Box 30112, 1303 AC Almere, The Netherlands and International Tractors Limited, Plot No. 10, Teri Univeristy Campus, Institutional Area, Vasant Kunj, New Delhi – 110070
All registered trade names and trademarks are recognized and respected
HIGH RES IMAGERY:
READER & MEDIA ENQUIRIES TO:
International Tractors Limited
Plot No. 10, Teri Univeristy Campus, Institutional Area,
Vasant Kunj, New Delhi – 110070
Dana van Kammen, Marketing. A. Manager,
YANMAR Europe BV, Marketing dpt., PO Box 30112, 1303 AC Almere, The Netherlands,
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