01Why is YANMAR involved in football?
YANMAR has been involved in football since the days when there was no professional league in Japan and it was just a minor sport.
The reason we were drawn to this sport is because football represents the organization-oriented approach and global reach that are essential for a company to develop.
Football is an organization-oriented sport in which each player must make decisions during the match based on team tactics, moving the ball with speed and timing, and in which managers, coaches, and captains must demonstrate unified leadership and foster team morale. We believe that there are elements in common between what is required to win a football match and what is required for a company to grow, and accordingly we have adopted many aspects of this sport into our corporate activities.
Football also has a global appeal, and YANMAR was the first football team to bring overseas players to Japan. Indeed, as early as the 1960s, we promoted the exchange of Brazilian and Japanese players (employees) as a means of cultivating the global nature of our organization.
Nowadays, as we develop our business globally, our sponsorship of Cerezo Osaka helps us to earn the trust of customers around the world.