News Release

Barbara Caporali appointed Commercial Director of Yanmar Compact Equipment in Region EMEA

April 18, 2024
Yanmar Compact Equipment EMEA

Caporali will be responsible for a new-look commercial function, with wide ranging responsibilities aimed at actively growing Yanmar CE’s market share in the European region.

As part of a wider reorganization of its sales function designed to establish the company as a market
leader in its field, Barbara Caporali has been appointed Commercial Director of Yanmar Compact
Equipment’s (Yanmar CE) Europe, Middle East and Africa (EMEA) region.

Effective 15th April, established construction equipment executive Caporali will become responsible
for a range of commercial activities, including dealer sales, key account sales, network development
and demand planning. Her arrival is part of a regional reorganisation of the commercial department
that is designed to improve the company’s capabilities, gain market share and propel Yanmar CE
towards its objective of becoming a compact equipment leader in the EMEA market.

Caporali has spent almost the entirety of her two-decade career at construction equipment company
CNH Industrial, where she has held a number of leadership roles that encompass sales, network
development and marketing. Her most recent position was Head of Network Development Europe.

Commenting on her new role Barbara Caporali said: “I’m pleased to be joining Yanmar CE at such
an exciting time of growth for the company, both in the EMEA region and internationally. I am
confident that we have the skills and resources to actively expand our penetration in the market and
fulfil our ambition of ‘Building with You’ with more satisfied customers across EMEA.”

“We are confident that Barbara’s experience, strategic growth outlook and leadership skills are the
right combination to deliver Yanmar CE’s commercial aspirations across the key European, Middle
East and African market, which accounts for roughly a third of global sales,” comments José
Cuadrado, Global Chief Executive Officer, speaking in his role as interim managing director of
Yanmar CE’s EMEA region. We offer “Barbara our full support in her new role.”

Caporali will report to José Cuadrado and be based in Germany.

An Italian national, Caporali holds a degree in civil engineering from the University of Florence

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