Sales Regional Director
We interviewed a cross-section of those who work for us to find out more about life with Yanmar Compact Equipment EMEA.
Sales Regional Director
I joined Yanmar in 2007. I was assigned to work as an Area Sales Manager to cover the northern part of Europe, with a clear target to build up the sales organisation there. In 2017, I was appointed as a Regional Sales Director, with three Area Sales Managers reporting to me. I’ve always been based in my home office in Southern Sweden. In these positions I have worked closely with our dealers in the region and with key accounts located in Northern Europe. Sales and product development have always been of key interest for me, as well as building up long-lasting relations with our dealers and business partners.
To continue to lead the team in the right direction and build up the Yanmar brand within the Northern Region. Also to work closely with product engineering teams to make sure future product developments takes into account the special conditions and requirements we have in the north. I am also the company representative in the ERA (European Rental Association) with important contacts within the European rental Industry’s main players.
The multi-national work environment and the contacts I have with all type of people from different countries and cultures. We continue to work with the same Yanmar team spirit, with the focus on the future together with all our interested parties.
Yanmar is an excellent company to work for, with close to 110 years’ existence in the global marketplace, with an extremely strong brand, and the kind of traditions and spirit that can only exist in a family business. This team spirit aims to deliver the best for our business partners as well, so they also can grow their businesses, with shared values for all involved.
I’m representing the global leader in the compact construction equipment sector. It feels good to be one of the ambassadors for Yanmar and to know that the company keeps on investing heavily in the future and for a better world.
Senior Product Manager
I joined Yanmar in September 2017 as product manager in charge of the mini-excavators product portfolio. It soon became obvious that the legacy and strength of the Yanmar brand, together with a strong commitment of colleagues to its success, were valuable assets that I could rely on as I sought to make my own contribution to the development of the company.
In my work I act as an interface between the market, Yanmar sales and marketing teams, and departments involved in the development and industrialisation of our products. My role is to identify customer needs and monitor market and competitor trends, translating them into development opportunities, business cases and, finally, product specifications.
At each important milestone throughout the product lifecycle, I act as a centralised source of information. I actively support marketing and sales activities like product launches, exhibitions, dealer events and any product-specific communications.
What I like is the cross-functional interaction with a variety of colleagues within Yanmar. The time spent in the field also brings plenty of occasions to meet with passionate and professional dealers, as well as customers. The current market and technological evolutions offer a lot of opportunities to grow and strengthen our position in the business landscape. I’m really motivated to take an active role along this journey.
Time is passing by so quickly, every day comes with a palette of topics and challenges to deal with, from strategic thinking to commercial and operational deployment. I truly appreciate this diversity in my job; it keeps me in a dynamic and positive state of mind.
What I like at Yanmar is the multicultural work environment, empowered by a strong commitment to collaboration. I’m grateful for the trust and level of autonomy I’m given in my daily actions and initiatives.
As a Yanmar employee, I’m proud to be part of a community that each day strives to meet our goal: To Build A Sustainable Future. The whole Yanmar group is strongly committed to this brand statement; it’s an opportunity and an honour to be part of this great human adventure at global level.