CSR - Information

From July 24 to 27, 2025, YANMAR AGRICULTURAL MACHINERY KOREA CO., LTD. (hereinafter referred to as YNK) held a pop-up exhibition event for general consumers to commemorate its 20th anniversary.

This event aimed to introduce the importance of agriculture and the YANMAR brand to urban dwellers and younger generations less familiar with farming. It was conducted as part of the company's Corporate Social Responsibility (CSR) activities.

Approximately 25,000 people visited. Feedback on the booth experiences included comments like “It was fun,” and “It made agriculture feel more accessible.” Additionally, we received very positive feedback such as: “My impression of agriculture and agricultural equipment & machinery changed,” “The tractor design is sleek and cool,” and “The Yanmar brand left a strong impression.”

※The event was planned and conducted with the following four objectives:
1. Enhancing YANMAR Brand Awareness
　To widely promote the presence and vision of YANMAR through actual machine displays and the introduction of its brand story.

2. Raising Interest in Agriculture
　To deepen understanding and interest in agricultural systems and their social value through hands-on experiences such as tractor rides and video presentations of real farming operations.

3. Expanding Information Reach via Social Media and Word-of-Mouth
　To encourage visitors to share their experiences on social media, thereby spreading event information and strengthening the YANMAR brand image beyond the venue.

4. Creating Engagement with Future Customer Segments
　To build connections with younger generations interested in agriculture, aiming to establish relationships with future agricultural professionals and potential customers.