Yanmar to Open Pavilion at KidZania Koshien

January 17, 2014
Yanmar Co., Ltd.

Yanmar is to open a pavilion at KidZania Koshien, just outside Osaka. KidZania is an exciting theme park that offers kids the chance to undertake work activities in over 80 different occupations. With the official launch set for March 27, 2014, Yanmar’s pavilion will feature a tractor and simulators that allow virtual operation of various kinds of agricultural machinery. This way, children can enjoy first-hand the experience of rice cultivation and deepen their knowledge and appreciation of farmers’ efforts to cultivate high quality produce.

Celebrating a century of operations in 2012, Yanmar started the Premium Brand Project in 2013, ready to step up to the next level on the world stage. The project makes bold proposals for the next generation of agricultural machinery and work-wear, towards the “creation of a new agriculture”. Yanmar’s pavilion aims to familiarize children with agricultural machinery and farm work, and shape an image of agriculture like never before. Promoting agriculture as an exciting field of challenge and innovation, Yanmar hopes to strengthen children’s ties to the land, and encourage today’s youth to consider agriculture as a future career option.

A CGI representation of the pavilion
A CGI representation of one of the simulators

Pavilion Outline:

Name: Farmers Center
Sponsor: Yanmar Co., Ltd.
Established: March 27, 2014

Major Activities:

Capacity: 6 participants at a time
Duration: approx. 30 minutes
The pavilion features a limited edition of Yanmar’s newly released concept tractor, together with three simulators: a tractor, a rice transplanter and a combine. Participants will be able to try age-appropriate versions of the agricultural wear lines introduced in July 2013, ride the concept tractor and learn about rice cultivation using the simulators. Simulators can adjust the level of operation to better suit children’s needs and facilitate understanding of various kinds of agricultural work. Upon completion of the program, children will be presented with a special “farmer’s certificate”.

KidZania-limited edition of the concept tractor released in 2013
Age-appropriate edition of the agricultural wear released in 2013


KidZania Koshien website:

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Public Relations Group
General Affairs Dept., Yanmar Co., Ltd.
TEL: +81-6-6376-6212
FAX: +81-6-6372-2455