Yanmar Announces Sales of Tractors in Thailand in Collaboration with Manchester United
March 3, 2016
Yanmar Co., Ltd.
Yanmar is pleased to announce sales of a limited edition of tractors created in collaboration with English Premier League’s Manchester United. Bearing the logo of the team, the 51hp output EF514MU tractor models will be available in the Thai market as of March 3, 2016, via Yanmar’s local subsidiary, Yanmar S.P. Co., Ltd.
Installed with Yanmar’s own direct injection diesel engines, the tractors achieve high fuel efficiency and power output in a variety of operation conditions. Provided with 9 different speed ranges for forward and reverse operation, and a versatile shift lever to perform the job at ease, the tractors deliver enhanced maneuverability and operator comfort. Taking full advantage of the tractor’s 1.35 ton hydraulic hitch, a variety of attachments can be utilized to meet the various requirements of field work. Unique design elements include the use of the Yanmar premium red on the tractor body, while the wheels feature premium gold tones. In addition, Manchester United-logoed stickers, wheel caps and floor mats confer a sense of style, distinguishing the limited edition from the mass produced models.
Establishing its very own football team in 1957, Yanmar has made constant efforts in promoting football, and from 2012, has been an Official Global Partner of Manchester United. With a view to expanding its business in Southeast Asia, Yanmar is working to raise brand awareness through sports communication and share the passion and spirit of challenge that football inspires with enthusiastic fans in the region. Its ties here also include sponsorship of the AFC Champions League and several other national teams and clubs, and in Thailand we are an Official Top Partner of Bangkok Glass.
Starting as far back as the 1970s, Yanmar has supported Thailand's industry, with products that include agricultural and construction machinery, and diesel engines for a wide range of industrial machinery. This special edition of tractors, created in collaboration with Manchester United, represents Yanmar’s commitment to providing the local market with agricultural machinery that is not only of superior quality, but also sports a stylish design and enhanced operator comfort. The tractors were officially launched in an event held at Siam Square-1, Bangkok today, March 3, with the participation of representatives from Yanmar S.P., Yanmar Japan and Manchester United.
Yanmar is confident that this partnership will further promote the company's presence and activities in the region, and is looking forward to sharing great achievements together.
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Public Relations Group
Brand Communication Division, Yanmar
- Note: Information contained in the news release is valid at the time of publication and may differ from the most recently available information.
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