Yanmar Pursues Opportunities in Turkey’s Expanding Market by Establishing Representative Office
August 31, 2016
Yanmar Holdings Co., Ltd.
Yanmar Holdings Co., Ltd. on August 31 announced the opening of a representative office in the Republic of Turkey on August 24. With the growth of the Turkish economy on the rise, Yanmar is currently intensifying data collection and marketing efforts in the local market.
1．Background and aims for Yanmar’s Representative Office in Turkey
With the upcoming 2023 marking 100 years since its founding as a nation, Turkey has maintained a high GDP growth rate over recent years, and with further growth projected, it is one of the Middle East’s major economic powers. As Turkey ranks number one in Europe for agricultural GDP and is positioned 7th amongst the world’s major agricultural powers, Yanmar is projecting expansion of sales from its prime business in agricultural equipment. Additionally, with high demand for construction and thriving maritime trade in Turkey, Yanmar’s compact construction machinery and marine vessel engines are expected to be in stable demand as well, thus providing big business opportunities and bright prospects for Yanmar. By establishing the representative office, Yanmar plans to swiftly gain deeper understanding of the specific needs of customers in the region and strengthen its marketing performance in order to establish a firm foothold in the Turkish market.
2．Overview of Representative Office in Turkey
- Name : Yanmar Holdings Co., LTD. Izmir, Turkey Liaison Office
- Location : Izmir city, Republic of Turkey
- Address : Adalet Mah, Manas Bulvari, No: 39 Folkart Towers B Kule K: 20 D: 2004, Bayrakli, Izmir
- Date of establishment : August 24, 2016
- Office manager : (Mr.) Mustafa Kemal Erdogan
Founded in Osaka, Japan, in 1912, Yanmar was the first ever to succeed in making a compact diesel engine of a practical size in 1933. Moving on, with industrial diesel engines as the cornerstone of the enterprise, Yanmar has continued to expand its product range, services and expertise to deliver total solutions as an industrial equipment manufacturer. Yanmar’s global business operations span seven domains -- small and large engines, agricultural machinery and facilities, construction equipment, energy systems, marine equipment, machine tools, and components.
On land, at sea, and in the city, Yanmar’s mission of “providing sustainable solutions focused on the challenges customers face, in food production and harnessing power, thereby enriching people’s lives for all our tomorrows” stands testament to Yanmar’s determination to contribute to realizing “A Sustainable Future.” For more information, visit Yanmar Co., Ltd.’s global website at https://www.yanmar.com/global/about/.
Public Relations Group
Brand Communication Division, Yanmar
- Note: Information contained in the news release is valid at the time of publication and may differ from the most recently available information.
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