贊助活動 - AFF SUZUKI CUP 2020

YANMAR再次贊助 2020 年的 AFF 鈴木杯，這是該公司連續第三次與東南亞最大的足球錦標賽合作。繼 2016 年和 2018 年的成功賽事之後，YANMAR將再次贊助該賽事，11 個東盟國家將在 2021 年 11 月至 12 月期間爭奪 AFF 鈴木杯。
AFF 鈴木杯每兩年舉辦一次，是該地區首屈一指的足球賽事，受到該地區數百萬球迷的密切關注。

連同 AFF 鈴木杯 2020 贊助，YANMAR在“WE ASSIST HOPE”的旗幟下組織其在該地區的合作活動。該消息突出了公司的不同援助和社區建設活動：社會和農業援助；借助公司先進的 SMARTASSIST 地理定位和農業管理平台，通過足球和技術援助營造興奮、生活方式和機會。

"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."

Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."

Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.

Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.

About the AFF Suzuki Cup

The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.

In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.

For more information, please visit:

• https://www.affsuzukicup.com/2020/