News Release

David Morice has joined Yanmar America as the Business Unit Manager for the Construction Equipment Division

April 7, 2014
Yanmar Co., Ltd.

YANMAR America Corporation announced today that David Morice has joined the company as the Business Unit Manager for the Construction Equipment Division. David will be responsible for the Strategic Direction and Operations of the Construction Equipment Division.

David brings an abundance of valuable construction and mining equipment management experience to YANMAR. Over the past 29 years, he has worked in a number of management roles across different functional areas in service, parts, product management and sales. Prior to Yanmar, David worked with Volvo Construction Equipment, LBX (Link Belt), JCB, Komatsu, and Caterpillar. His product experience includes excavators, wheel loaders, utility equipment, skid steers and backhoe loaders as well as mining equipment.

 “I am excited to have someone as experienced as David join our team at YANMAR” stated Jimmy Onishi, Director for the Equipment Division. “Over his career he has developed a tremendous knowledge of the industry and the equipment, while working for industry leading companies.  He has experience in all aspects of the business, ranging from engineering to product life cycle management, sales, and service. With David’s appointment I am confident that he will help drive us to provide a premium brand experience to the market, through accomplishments of division objectives. David will be a great addition to our Construction Equipment Team.”