YANMAR America and Martin Generators Power Front Row Motorsports and Matt Tifft at Phoenix

September 19, 2019
YANMAR America | Industrial Engines Division


YANMAR America Industrial Engine Division and YANMAR Engine Center, Martin Generators, are excited to team up with Front Row Motorsports and Matt Tifft for the Monster Energy NASCAR Cup Series race at ISM Raceway in Phoenix, Arizona!

“As a leader in the high-performance diesel-powered equipment industry, it’s a privilege to work with another high-performance team,” said Jeff Holland, Division Manager – Industrial Engine Division, at YANMAR America. “After powering their race support equipment for years, we are excited to sponsor the Matt Tifft No. 36 team and Front Row Motorsports.”

Based in Defiance, Ohio, Martin Generators builds YANMAR diesel powered generators that help operate FRM’s team haulers at the track each week. Without the continued reliability of the Martin Generators, FRM’s trackside operations would be severely disrupted.

“We’re thrilled to take this next step in our motorsports involvement,” said Brian Martin, Martin Diesel President. “With Matt Tifft’s Ohio roots, teaming up with Front Row Motorsports gives us an opportunity to tout that shared connection, while introducing the YANMAR brand in a more open way to NASCAR’s passionate fanbase.”

The No. 36 Yanmar/Martin Generators Ford Mustang will make its debut at ISM Raceway on Friday, November 8 for practice. The Monster Energy NASCAR Cup Series race at ISM Raceway will air Sunday, November 10 at 2:30 p.m. ET on NBC.

About YANMAR America

YANMAR America Corporation, located in Adairsville, GA, is the regional headquarters of YANMAR Co., Ltd. a global company based in Osaka, Japan. YANMAR Co., Ltd. was established in 1912, and in 1933 became the world's first manufacturer to develop a practical small diesel engine. Today, YANMAR is a recognized leader in the design and manufacturing of advanced performance diesel engines and diesel-powered equipment, as well as gas engine-based energy systems. By focusing on the development of highly efficient diesel engines, YANMAR remains committed to their mission statement of providing sustainable solutions for modern power needs.
YANMAR America Corporation is located at 101 International Parkway, Adairsville, GA 30103. For more information Visit and follow them on social media: Twitter at @YanmarAmerica, Instagram at @YanmarAmerica and Facebook at

About Martin Generators

Martin Generators combine the diesel engine expertise of Martin Diesel with the design and manufacturing knowledge of Martin Engineered Power Products. With roots dating back into the early 1980s, the influence of quality components and reliable performance have become the foundation for Martin Generators. Continuing to improve upon previous designs allows our customers to benefit from our unique abilities to provide customized solutions. Martin Generators offer a full range of diesel generators designed to power various critical applications and deliver reliable performance in all situations. The third-generation, family-owned company is guided by this dedication to its customers and to always working timely to keep them up and running. For more information about Martin Generators, visit and follow them on Twitter at @Mrtn_Generators

About Front Row Motorsports

Front Row Motorsports (FRM) is a winning organization in the Monster Energy NASCAR Cup Series. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields three full-time entries – the No. 34 of Michael McDowell, the No. 36 of Matt Tifft and the No. 38 of David Ragan – from its Mooresville, N.C., headquarters just outside of Charlotte. The team's partnership base includes CITGO Petroleum Corporation, Ford Performance, Love's Travel Stops, Select Blinds, Shriners Hospitals for Children, Speedco, Surface and Tunity. Visit and follow FRM on social media: Twitter at @Team_FRM, Instagram at @team_frm and Facebook at

#goyanmar #yanmarpower #racing #martingenerators #yanmar #diesel #TeamFRM #JoinTeamMatt #NASCARPlayoffs #NASCAR

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