Yanmar America Sponsors Atlanta Braves 2021 MLB World Series Champions
April 7, 2022
Yanmar America Corporation
ADAIRSVILLE, GA (April 7, 2022) — Yanmar America Corporation, a major player in tractors, construction equipment and engines, has announced its sponsorship of the Atlanta Braves Major League Baseball team, the 2021 Major League Baseball World Series Champions. Yanmar will debut as partner of the Braves on April 7th, for Opening Day at Truist Park.
“The spirit of baseball acts as a driving force to bring people together in a shared moment of excitement and passion,” said Jeff Albright, President of Yanmar America Corporation. “Yanmar is extremely proud of this opportunity to partner with the Atlanta Braves and demonstrate our commitment to the sport.”
Yanmar will provide its SA series and YT3 series multi-purpose compact tractors for ground management at Truist Park. The compact and versatile tractors will support the Braves’ grounds management team as they maintain the grounds to keep them in pristine condition for hometown fans and visitors.
“We are excited to welcome Yanmar America Corporation into Braves Country,” said Jim Allen, Senior Vice President of Corporate and Premium Partnerships. “Our grounds crew will have quality Yanmar equipment to keep our field in top form for our team.”
As part of the partnership, Yanmar will be able to take advantage of various marketing and promotional activities provided by the Braves.
Yanmar leadership believes there are elements in common between winning a baseball game and delivering value to customers. Yanmar adopts many aspects of the sport into business activities, with the business approach of team-orientation, individual decision making based on team strategy, and unified leadership among managers and leaders to foster team morale.
Yanmar has a long history of sharing in the excitement and power of sport through global sponsorships that include soccer and sailing.
About Yanmar America Corporation
Yanmar America Corporation, located in Adairsville, GA, is the regional headquarters of Yanmar Co., Ltd. a global company based in Osaka, Japan. Yanmar Co. Ltd., was established in 1912, and in 1933 became the world's first manufacturer to develop a practical small diesel engine. A pioneer in diesel engine technology, Yanmar is a global innovator in a wide range of industrial equipment, from small and large engines, agricultural machinery, construction equipment, energy systems, and marine. Yanmar America Corporation is located at 101 International Parkway, Adairsville, GA 30103. For more information, please visit yanmar.com/us.
About the Atlanta Braves
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 19 division championships, six National League pennants, and two World Series titles. Atlanta Braves games are telecast on Bally Sports South and Bally Sports Southeast. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and twitter.com/braves.
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