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Total votes76568
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Design B was selected to be
the 9th generation of Yanboh Marboh!
Yanboh and Marboh will play a crucial role in achieving our goal of "A SUSTAINABLE FUTURE",
so you will see much more of them from now on!
Profile
The Dependable, Inquisitive Explorer
- Interests
- Reading books, playing football
Right now, Yanboh can't stop thinking about innovative football strategies. - Favorite food
- Yanboh loves rice and vegetables, and vegetable curry is the favorite.
- Dream
- To be an inventor
- Birthday
- June 1
The Curious, Excitable Adventurer
- Interests
- Operating machines, games
Right now, Marboh can't stop playing e-sports. - Favorite food
- Marboh loves rice and fish, and sushi is the favorite.
- Dream
- To be an adventurer
- Birthday
- June 1
The Future with Yanboh and Marboh
Yanboh and Marboh made their debut in the "Yanboh and Marboh Weather Forecast"
on Japanese television in 1959 and have been beloved anime characters
in Japan for over half a century.
The 9th generation of Yanboh and Marboh are characters that challenge
the possibilities of the future with everyone.
Just as Yanmar's founder's passion for technology was
once the driving force behind widespread adoption of diesel engines and
agricultural development, Yanmar now seeks to use the power of technology and
people shaping the future to create and develop innovations and
realize a new kind of prosperity.
The driving force behind Yanboh and Marboh, then and now, is curiosity.
Together with Yanboh and Marboh,
Yanmar will pass on the baton of potential towards a better tomorrow
by “Moving Hearts, Moving Towards the Future” for people of all ages,
nationalities, and regions.
Let's make excitement the driving force for the future.
Why not experience the excitement and challenge the possibilities of
the future together with Yanboh and Marboh?
Yanboh Marboh Character
Design Renewal
- Branding Direction:
Design Division, Branding Division,
Yanmar Holdings Co., Ltd. - Planning: btrax Japan LLC
- Creative Direction: Kouta Hikichi
- Visual Direction/Character Design: YKBX
Key Visual
- Planning: btrax Japan LLC
- Creative Direction/Art Direction: Kouta Hikichi
- Character Design: YKBX
PV
- Planning: btrax Japan LLC
- Creative Direction: Kouta Hikichi
- Director/Character Design: YKBX
- Sound Design: cubesato