YANMAR Commences Full-Scale Agri Operations in the Philippines
March 18, 2015
Yanmar Co., Ltd.
Staying true to Magokichi Yamaoka’s principle of using technology as a means to overcome society’s challenges, YANMAR has grown into a world leader for the production of agricultural machinery, industrial diesel engines, construction equipment and energy systems. With 66 companies worldwide (2013), YANMAR is constantly exploring ways to stay at the forefront of technology related to food production and harnessing power. The company is also firm in its mission to redefine the agricultural industry in South East Asia, focusing on the Philippines.
The continued economic growth of the Philippines is reflected in the modernization of its agricultural industry. In line with this ever greater demand for technological innovation, YANMAR is partnering with Ropali Corporation in a joint venture. The newly established YANMAR Philippines Corporation will provide marketing, sales and service of YANMAR products, as well as agricultural solutions for this region.
Background and Aim:
The Philippines is currently the world’s eighth largest producer of rice with further increases in the scale of food production expected in the future. Continued economic growth and a greater demand for agricultural machinery make the Philippines an important market for YANMAR.
YANMAR has completed thorough research relating to the Philippines’ agricultural industry and society, and has decided to partner with Ropali Corporation for the establishment of a joint venture, which was registered in February of this year. Ropali Corporation is involved in several industries in the Philippines, including finance and the sale of agricultural machinery.
YANMAR is determined to provide quality service that meets the needs of the local people, and the company will also utilize its long heritage in technical innovation to provide agricultural solutions in the Philippines that go well beyond customer expectations.
Joint Venture Outline:
Company name: YANMAR Philippines Corporation
President: Hideaki Ikezawa
Location: Pasig City, Philippines
Business scope: Import, sales and service of various types of agricultural machinery
Established: Feb 4, 2015
Capital: 120 million PHP
Employees: Approx. 50 (planned)
Net Sales: 6.5 billion (planned)
Note: Information contained in News Releases is valid at the time of publication and may differ from the most recently available information.
Public Relations Group
General Affairs Dept., YANMAR Co., Ltd.