YANMAR appoints new distributor in Tunisia

Almere, 10 December 2018, In order to further strengthen activities in the African market, YANMAR has appointed Sotradies as the new distributor in Tunisia for small engines as of October 2018.

Mr. Slim Bairam, CEO of Sotradies: “We are very pleased with the new partnership with YANMAR, which will enable us to further strengthen our presence in the local market. As a distributor of international ‘Premium’ brands, we follow our development strategy with new collaborations with internationally renowned partners, to expand our portfolio and tap into new markets.”  

Authorised Dealer

Emilio Tognetti, Business Development Manager Middle East & Africa of YANMAR: “The appointment of Sotradies as our new distributor in Tunisia is another step on a clear path that YANMAR is taking to establish a strong position in Africa. They are exactly what we expect from a YANMAR authorised dealer and I am sure they will strengthen YANMAR’s brand awareness on their territory.”

About Sotradies

Sotradies is a highly qualified company with decades of experience in distributing equipment in industrial, construction and genset activities. They also have specific experience with diesel engines and a large expertise in the field of fuel injection equipment. Sotradies is part of the Tunisian Ulysse Trading & Industrial Companies (UTIC) Group. The Group was founded in 1969 and covers 24 companies in six different sectors, including mechanics, distribution, packaging, tourism, food, and services and finance. The group has 7,000 employees.