Sponsorship activities - AFF MITSUBISHI ELECTRIC CUP 2022
Yanmar has renewed its sponsorship of the MITSUBISHI ELECTRIC Cup for the 2022 edition of the tournament making this the company’s third consecutive partnership with Southeast Asia’s biggest football tournament. Following successful events in 2016, in 2018, and in 2020 YANMAR will again sponsor the event as 11 ASEAN countries compete for AFF MISTUBISHI ELECTRIC Cup from December 2022 to January 2023. The name of the tournament has been changed from AFF SUZUKI CUP to AFF MITSUBISHI ELECTRIC CUP from this year.
Held biennially, the AFF MITSUBISHI ELECTRIC Cup is the region’s premiere football tournament, and is closely followed by millions of football fans across the region.
Together with the AFF Mitsubishi Electric Cup 2022 Sponsorship, Yanmar is grouping its cooperative activities in the region under the banner of "#Football is our engine -Challenge for tomorrows, together-". The message highlights the desire to support people who continue to "challenge" for the future, with football as a "driving force" for the people of Southeast Asia.
About AFF MITSUBISHI ELECTRIC CUP
The AFF MITSUBISHI ELECTRIC CUP 2022 is a biennial football competition organized by the ASEAN Football Federation (AFF). First played in 1996, the tournament is contested by the national ‘A’ teams of Southeast Asia and boasts record TV ratings.
The 14th edition of the competition, which will be held from 2022 to 2023, was the final between Vietnam, the first Southeast Asian nation to reach the World Cup final qualifiers last year, and defending champions Thailand. As a result, the Thai national team won their 7th victory for the 2nd year in a row.